Simple SEO Strategies for Member Websites
The websites for membership are two-edged swords. They are a fantastic place to be in since you're compensated to produce useful material. The creation of a community that is supportive, helping members solve issues, or helping people learn a new skill is all a part from membership sites.
There's no way to solely focus in the creation of premium content to your customers as you'll need to advertise your site. One of the primary elements of promotion is to be able to draw natural traffic from search engines. However, having your content hidden behind a secured paywall makes it difficult to reap the exact positive benefits you're hoping to reap from.
In this post, we'll look at two strategies could be used to increase the ranking on search engines for your site and increase organic traffic to your membership website. We'll also discuss the on-page elements you should consider when creating articles that are simple to understand and most likely to be searched for.
Post Excerpts, Restricted Content , and Post Excerpts
A lot of people don't know that search engines are all concerned with one single thing providing the best experience for users.
The idea of keeping all content you publish behind paywalls rarely an effective strategy since it can result in a poor user experience. Google has no interest in directing users to information that isn't readily available. When there's no index, the quality of rank and organic results can be slow.
To improve your rankings and boost organic traffic to your site through SERPs, it's possible to achieve two goals using the content you publish:
- Post excerpts can be used to showcase portions of your content in between protected content that can be read by users and search engines indexable.
- By using Shortcodes or PHP fragments, you could limit access to only a certain section of your site. So for example you could present an entire post, but it's possible to create only a small portion that is restricted to visitors only.
The distinction between paid and publicly accessible content can be difficult. The guidelines are for excerpts of 200-300 words for each piece of content that's protected. This is fine. But, if you discover that competitors have the same size excerpts Do you feel it's time to think about offering additional? If you can increase the number and quality of the information that is that search engines can access and users, you'll have a better chance to have your website indexed and ranking well.
High-Value Content for Free
The use of free content is a great option for marketing your membership site. While it isn't in line with everything you want to achieve through a membership website, If you're sure of the value you are providing behind a paywall it is likely to attract more members than any other strategy.
We're not talking about information for free, which could make users an expensive member. We're talking about free content that offers enormous value. Such value that people are unable to help but notice how much better off it would be to have an expensive subscription.
In addition to impressing users with useful information, affordable and cost-effective content will also be a hit with the engines. That's exactly the type of information they'd like to display on the search page. When you think about it from their viewpoint, would you rather include only a handful of content with no real worth or an incredible, valuable article that impresses the readers?
The benefits of Great Content
You know now what you need to do (provide affordable, high-value, low-cost content or other information) it is a matter of how to structure that information to increase the value of SEO?
Content Length Is Important (But not as much as You Think)
This isn't like saying that the longer a piece of content is, the more significant it will be. It's because there instances when a couple of hundred words suffice however there are instances when a couple thousand words will suffice. As according to serpIQ it was found that the standard length of the content on the very first SERPs page was higher that 2000 words (entire page, with the sidebars). However, don't be misled by this number. SerpIQ believed that age of domains, natural backlinks, social signals , and other factors were all a significant factor in how content is classified for keywords that are competitive.
What does this mean in the context of a typical membership site? Your content ought to be long enough and have enough worth to ensure that users feel compelled to link, share or share their thoughts. If you were hoping that the basic excerpt of 200 words from your article would result in appearing in the top Google search results You could be surprised.
SEO On-Page
The work isn't over until you've created incredible material. How you style the page or blog is just as vital. Below are a handful points to think of when you design your website or blog post:
- Use a keyword friendly URL as well as the title. In order to increase the leverage of your website, you can try placing the keyword towards the front instead of in the behind.
- Use your keywords once in the two initial paragraphs.
- Make sure your content is supported by related outsidebound Links to trusted content.
- Links to related material within your site for membership.
- Don't be shy with your pictures and videos wherever possible.
- Speed is important. The site you're operating doesn't need to have the fastest site around. If it does stand out as unusually slow, it will likely be penalized.
- Include a comprehensive and meaningful meta description that is intriguing to readers.
Cover It Around
There are no tricks or tricks when it comes to optimizing your website for membership for search. If you're building a website that is built to last the test of time, There's no better approach to increase your search engine ranking then by creating excellent quality and easily indexable content.
If all your information is locked behind a wall this is good for customers, but this will do nothing to improve your organic web website traffic.
The best way to increase the search engine optimization of your site's users is to use an array of free content including post excerpts and restricted content. If you can create more content that is accessible to search engines, more likely to improve your ranking in the SERPs.
Which strategies do you believe are is the most efficient way to increase your website's SEO? Do share your thoughts to us via the comment area below.
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