SELLING Audio Samples Using Demuvi -

The market for digital audio has grown dramatically over the last few years. As consumers, we love being able to access instant access to millions of songs, but what has this change meant for the musicians behind them? Seasoned producer and seller Demuvi discusses with us the latest tools and possibilities technology is offering producers today. He also shares where he finds inspiration to work from.

 It's been your job in the world of sound as an engineer, producer as well as a sound engineer for nearly 30 years. When did your love affair with music begin?

I started making music as a teenager on the Commodore 64 and an Amiga computer. Due to limited resources and a constant need to come up with innovative ways to make music sound good. It was a challenge back then but I also learned lots about sound design and synthesis from it.

  This made it simple to get my new products out for sale. The process of setting up my shop was easy and whenever I encountered any difficulties I was always able to get immediate assistance from the support.

The majority of my musical work involves designing presets and synthesizers that help professional and newbies create their music in a more efficient manner. I also specialize in recreating sounds, as you can listen to with the "Popular Soundtracks" expansions. These are scratch-made replicas of the sounds of the 80s and 90s, with sounds from the 70s and 2000s being developed.

 What do you draw your ideas?

My main focus is on the music from the 80s and 90s. I was curious as to what it would take to reconstruct the sounds of these decades with a software synthesizer as well as create presets that can be played using the keyboard. This is why my primary inspiration is from the past.

What has technology done to the creative process of your work?
Software synthesizers are now improved so much that hardware synths are almost no longer needed, in my opinion. The majority of people who use hardware synths today does it for nostalgia or joy however, in the realm of the sound industry, I can see much more potential in electronic synths that are coming out of the future. Of course, this allows you to be imaginative on computers and reduces the time required to create.

What changes in the sound design industry have you seen? Does the demographic of the customers or the demand for similar products drastically changed?

The sound design market is vast, and so is the volume of users. I think I've found a few fans with my reproductions, and I'm happy that there are others who share my passion for vintage music.

It's hard to say what has changed in the past few years other than the technical aspects. The computers are becoming stronger, and software can create many possibilities. That's the future and it's exactly what I predicted 25 years ago, when computers didn't have the capability to produce sound like they can now. Technology proved me right.

Which tools have you found that are most helpful in making electronic music and sounds?

I work with Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the entire Native Instruments Komplete 13 Collector's Edition. I also make many sound effects entirely from scratch, mostly using Serum and VPS Avenger plugins.

What has helped you to promote or sell your product or products or

made it easy to get my new items for sale. Setting up a shop was simple and when I ran into any difficulty, I always got direct assistance from customer Support.