Run Competitions to Market Your Member Site
If you're looking for ways to market the website of your organization's membership as well as increase the number of people who are visiting it, then organizing contests might be an excellent alternative. Naturally, there is a variety of options for expanding your audience, but competitions or giveaways can be extremely effective.
Contents Toggle
- The benefits of using contests and competitions
- Reach a Wider Audience
- Boost Social Media Following
- Improve Internet Traffic
- Expand Your Email List
- Encourage Discussion
- Promote Your Member Product
- Important Points to be Considered Prior to Organizing a Contest
- How do you run A Contest on your Website?
- Giveaways and Contests by Fatcat Apps
- Comment Contest
- Free Prizes Draw Competitions
- Final Thinking
In this post we'll discuss how to organize competitions to help your website increase its traffic in addition to providing tips to get going.
Benefits of using contests and contests
In the meantime, we examine methods could be used to organize an event on your membership site. Below are some of the benefits for launching a competition.
Affect a broader audience
If the entry to your contest demands that contestants share your site's information through social media platforms or other places, gaining access to a larger public could be your primary benefit of running a competition.
Some contest management solutions offer possibility of allowing participants to contests on social media. The process involves sharing of tweets, or sharing of your content, giving participants the opportunity of winning.
Every post you share via social media platforms will place your website and products for membership before new customers or potential members. Therefore, it's a good option to incorporate an element of social media in your contests.
Boost Social Media Following
Growing your fans on Facebook and Twitter might be an end objective that can be a purpose in and of its own. If you're using your social media activities to allow participants participate in a contest, inviting people to follow your account in order to participate can naturally increase the number of followers that you've got.
Extra Website Traffic
An appropriate contest could be guaranteed to improve internet traffic. For one, you can include a contest form entries that can be used to promote the event for participants. A second reason is that a contest with an exciting prize could be a highly-publicized event on its own. Making a great contest prize gives you the opportunity to meet influential influencers, bloggers and other media as well as other key players within your industry in providing them with something to talk about which their followers might be intrigued by.
The new publicity could boost the number of users who come to your website and provide an opportunity for you to convert these prospective customers into either subscribers or members.
Expand Your Email List
After they've signed up to your email list in order to participate in the competition, you're able to start putting your system of emailing in motion and begin offering quality content to your new members. When your leads have become established, it's time to introduce your membership plan to new prospects.
Participate in the discussion
Another option to organize an event is to pick one winner of all who left a comment on your website. Since the comments could spark debates concerning your site or offerings for your users, it's worthwhile to take the time to encourage customers to post their feedback.
Promotion of your Membership Products
Not to mention that the organising of competitions can aid in the promotion of the benefits of membership. When you design a competition that's newsworthy that others who are in your area would be keen to relay to their customers, and also have an entry procedure that involves promotions on social media, you can make sure that people know about your membership program.
Important Points to Take into Account Before Conducting the event
If you're planning to begin your first contest there are some things to think about. Before you begin, try to set aside an hour or so and think about the prizes you'll be offering.
Are you planning to award the grand prize or have runners-up prizes in addition? Access to your contest for free or with limited access to your membership is the ideal choice. But, if you're trying to advertise your contest to members already in the program, you'll have look outside the confines of.
Be sure the prize you choose to award is appropriate for the people you want to connect with, as well as also being something that they'll be happy to promote with their friends on social networks, as well as improve their reach. Be sure the amount you've set for prizes are aligned with your objectives of the competition and the outcomes.
Perhaps the contest you enter is going to generate additional traffic to your site. If so, it is important to implemented procedures in place to handle that extra users, while also gaining the most value from the contest.
Do not forget to install site analytics in order to keep track of the outcome of your competition. Google Analytics is a free software. Analytics is a free application. Analytics allows users to determine if their website is seeing increased traffic and where it's coming from in addition to what's going on with your website.
How can you organize the competition on Your Website?
If you're making use of WordPress for the hosting of your membership site It's much simpler than you'd expect to conduct a competition. There's a variety of paid and free plugins that are designed specifically to be used for this purpose, all you need to select the right solution to your specific needs. Below is a quick summary of the most popular WordPress Contest and competition plugins.
Promotions and Contests organised by Fatcat Apps
The free contests and giveaways plugin is used to manage and organize the giveaway, which demands participants to provide email addresses for entry. After the contest's end date has been set and the plugin completes its job, it will choose a winner at random. Due to IP tracking and the usage of cookies this plugin is able to block fake contests.
If you're in search of an easy and straightforward way to try competitions on your WordPress website This plugin is an ideal choice.
Comment Contest
The free comment Contest plugin will assist with the development of discussions within your website. Once it's enabled the plugin will allow users to select which blogs they want to be included in the contest before choosing who will win. Since submitting your blog post is all you have to complete to be eligible for the contest, you're sure to see a substantial amount of participation from the viewers.
The No Frills Prize Draw Competitions
This Free plugin allows you to start organizing contests on your WordPress website at no cost. however, you have the option to upgrade to a premium version to unlock more functions.
In the settings you can choose what your participants must be able to complete in order to participate in your contest. The process could involve typing the contest's message, answering a multiple-choice query and clicking enter. The winner is selected automatically through the program. You are then able to reach towards the winning winner to hand over the prize.
If you're keen to get ahead to the top of the pack and be a leader, then the best KingSumo Giveaways program can set you back an enormous amount, but it is a feature-rich.
Final reflections
If all goes as planned however, the contest may result in increased traffic to your website in addition to increased exposure via social media as well as an increase in the number of participants in your business.
Are you having any concerns regarding running a contest to boost the number of members on your website? Tell us about it in the comments section below.
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