Run Competitions to Market Your Member Site
If you're trying to find ways to advertise the website of your membership organization as well as increase your audience, then organizing an event could be a good solution. There's a myriad of ways to grow your following, however contests and giveaways are extremely effective.
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- The benefits of using contests, competitions and other forms of entertainment
- You can view the HTML0 page in a larger size.
- Boost Social Media Following
- Enhance the quantity of web traffic
- Expand the size of your Email Database
- Encourage Discussion
- Promote Your Member Product
- The most important things to Think About Prior to Organizing a Competition
- How to conduct A Competition on Your Website
- Contests & Giveaways by Fatcat Apps
- Comment Contest
- The No-Frills Award Draw Competitions
- Final Thoughts
In this article we'll go over the advantages of having a contest to increase web traffic as well as offer tips on the best way to get you to the point of beginning.
Advantages of having competitions and contests
Prior to getting into the tools that can assist you in running a contest on your membership website, here are a few benefits to running an event.
Affect a broader audience
If entry to your competition requires the participant to share your site on social media or any other platform, reaching out to an even larger number of people could be an important reason to hold a competition.
Certain programs for managing contests let you take entries for contests through Twitter and sharing of your posts, offering participants the opportunity to take home prizes.
Each post on social media will put your website and your membership services in front potential new customers or members. Therefore, it's advantageous to include a social media component for your contests.
Boost Social Media Following
Making your social followers more active on media is a positive objective in it's individual. If you're using social media to let people know about a contest, then having them join your account to participate is a sure way to increase your followers.
In order to increase traffic on websites
The results of a successful contest boost traffic to your site. It is possible to, for example, invite people to participate in your contest and be an advertisement for those who participate. One option is to set up the contest with the possibility of prizes that can be a great activity in its own. A contest that is generous gives you an opportunity to network with influencers, influential bloggers and other major players within your sector and give them an opportunity to present something to their audience that they might find interesting.
This new advertising strategy could increase website traffic, and offer the chance of turning new customers into members or subscribers.
Expand Your Email List
If those visitors are in your plans to join the contest, you're in a position to get your email software to work and begin sending out great content to your prospective customers. Once your leads have warmed up and you are in a position to present your service as a member to new customers.
Invite Discussion
An alternative method to run an event is to select one winner out of everyone who left a comment to your website. As comments may spark debates concerning your blog and the products for membership It is worthwhile to entice your readers to leave comments.
Promote the Member Product You Offer
The last thing you should think about is that the fact that having a contest helps market your membership program. It is done by creating a contest that is newsworthy that other members of your company will wish to pass on to their fans, or by making the contest entry with promotions on social media in order to help spread knowledge about the advantages of having a membership program.
One of the most crucial aspects to consider prior to Running a Competition
Before you begin to launch your first contest, there are some aspects to consider. When you first start your contest, you should think carefully regarding the prizes you'll give.
Are you planning to offer the winner a major prize, or provide runners-up prizes too? A reduced or free access to your membership account is a great option. If you'd like to promote the contest to current members, it's time consider thinking outside the box.
Be sure your prize appeals to the people you intend to reach as well as something that they'll want to share with their acquaintances on social media, and to also mention their names on it. Be sure your budget for prize money corresponds to your realistic expectations about the contest's outcomes.
It is hoped that competition from your competitors will draw more visitors to your site. If so, you'll need to ensure you've put in place processes for handling this increased traffic, and also to take advantage of it.
Another thing you should do is to install web analytics in order to track the outcomes of the contest. An absolutely free tool such as Google Analytics could help you determine the extent to which your website has seen increased traffic and also the countries people are visiting from and also the actions that you've observed them performing on your site.
How to Run a Competition for your site
If you're employing WordPress to host your membership website, using WordPress to host your membership site is easier than normal hosting the contest. There's an array of free and premium plugins designed specifically to serve this purpose. The only thing to do is select the right tool that will meet the goals you have established. Below is a short description of the most popular WordPress Contest and competition plugins.
Prizes and Contests offered by Fatcat Apps
The cost-free Prizes and Contests plugin can be used to create and run a contest that needs your participants to supply their email addresses in order to be in the contest. After the contest's end date has passed and the plugin is finished its task, it will pick a winner based on random. Due to IP monitoring as well as using cookies, the plugin will be able to stop fraudulent contests.
If you're searching for an easy, simple method to test contests on your WordPress site The plugin you choose is the ideal choice.
Comment Contest
The no-cost Comment Contest plugin will assist in the creation of discussion regarding your blog's posts. Once enabled, this plugin allows you to choose what kind of comments make up the contest prior to deciding on who the winner will be. As leaving a comment will be sufficient for participation during the contest there'll see an increase in participation by those who visit your site.
It's the No Frills Prize Draw Competitions
The free program lets you begin running competitions on your WordPress site for free However, you can may upgrade to the paid version as well as opening up new opportunities.
In the settings you are able to choose the requirements your contestants must do for entry into the contest for example, writing a text message or answering the questions with multiple choices and hitting the Enter button. The winner will be selected from the plugin. It's up to the winner to contact the winner to accept the award.
If you're looking to make it into the lower reaches of the pool with contests, then the premium KingSumo Giveaways plugin isn't cheap but it's brimming with functions.
Final reflections
If all goes as per plan though, your contest could bring increased internet traffic as well as more publicity via social media, and more participants in your contest.
Have you got any queries regarding running a contest on your site to sign up members? Let us know in the section of comments in the section below.
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