Root Science: From Grassroots to Global with Google Ads
In the highly competitive skincare industry, Root Science made use of the power in Google Ads and the flexibility of to reach new customers , and provide the best shopping experience with a high returns on advertising (ROAS).
Passion turned into profit
Root Science was founded by Gigja Wesneski as well as Derek Reynolds, Root Science was initially an effort by Gigja to solve her sister's very sensitive skin.
Gigja found that many natural products failed to live up to their earthy assertions. So, she set out to create something unique. Gigja was able to work with the individual producers to come up with a range of formulas that rely on the science behind every ingredient instead of scents, colors, and the latest trends.
After quitting their jobs to concentrate in Root Science, Gigja and Derek were looking for a stable digital base for their venture and also a means to spread the message out, at size, to the ideal public. The solution was found in as well as Google. When a huge spotlight was unexpectedly shown on their business in the year 2019, they showed they are capable of achieving incredible expansion.
From a grassroots effort to a global brand
Without their own retail location, Root Science refined their products and marketing to make sure they had shelf space shops like Anthropologie, Free People, Neiman Marcus and Bloomingdale's. They were noticed by the press.
In the year 2019 Kourtney Kardashian happened to feature an exfoliation facial masks in an Vogue video. The clip went viral in the form of over 17 million views.
Through WordPress and their site, they could handle the amount of traffic that comes with a sudden, viral video and were successful in leveraging it. Now, Root Science is a company that is growing and invests around 20 percent of their profits in marketing.
The two biggest challenges for every business
Two big challenges stood in the way of the growth of Root Science when they began to gain momentum.
- Presenting products well
- Inspiring the right people
For an online business, product presentation goes beyond the visuals Your website must deliver a superior user experience. It needs to load speedily, be intuitive to navigate, and be easy to get from a webpage for a product to the point of payment.
A great website is also easy to find. In addition, you must have the right people to find it, particularly when it is a niche in a larger market.
Root Science wasn't just selling an additional skincare brand to the masses. They have a very specific audience: people who actively seek natural and scientifically-formulated skincare products.
Promoting their goods through
enables Root Science to have a attractive and efficient e-commerce store. Because it's built on WordPress, it works perfectly in conjunction with their marketing and content initiatives without the requirement for continuous customized development.
"WordPress was always on my radar... I'd seen so many articles about the way it performed well with SEO. That's why I began looking at WordPress, and then I realized it was the perfect choice to set up a shop."
In fact, Derek himself has worked to create and modify their ecommerce site using the benefits of open source software including community-driven customer support as well as an array of plug-ins and extensions.
"I've tinkered on the site quite a bit. We do have a large number of plugins available, which is what's so great with WordPress and ...there's an application for every need. If we ever need some kind of referral program or a customer loyalty program - it's there."
The simple backend interface makes it simple to provide top-notch customer service and to run a flawless delivery process, without having to have technical expertise.
Thus, having had the first major challenge being met with a slew of arrows , Root Science was positioned to meet the next challenge to draw the appropriate traffic.
Reaching new audiences by using Google Listings and Ads
Through , Root Science has been using Google's Product Listing for well over a year.
Since then, they have been able to "increase our exposure across the internet and to compete against some of the larger companies." Root Science has witnessed a 5 percent increase in the number of visitors to their site, and a 10% increase in sales.
The high-quality traffic was instrumental in helping Root Science grow their email list and increase customer retention The company's most sought-after metric of achievement.
The present return on ad spend (ROAS) stands at 2:3, and click-throughs have been increasing. Some of their products are earning an ROI of 4:1. If they keep working on the use of keyword suggestions and negative keywords, SEO-driven blog articles, customer education along with other kinds of email marketing They expect their earnings and profit to continue to increase.
Currently, Root Science devotes 50 percent of their marketing budget to their Google marketing efforts.
Add-ons and plugins that support the success of Root Science
Derek continually tweaks ads and improve results, which is key in achieving the highest return on investment. Root Science also uses an array of other plugins and extensions to help their online business increase its growth.
By using Stripe the company has been able to give express pay options including Apple Pay, Google Pay as well as many more.
Create your own story of growth with Google Listings & Ads
In the words of Gigja put it, "We really are a family owned business. We're a small team. His mother works with us. My brother works with us. We do everything in house and everything you can see on our website - as the photos are taken by my brother. Others were taken by myself. I do all the creative direction. Yeah. We truly are a hobby project, which has become a business."
If you've got a unique idea, or a desire to make a difference or create a fresh direction in your life, the right tools could be all that you need to achieve success.
is the ideal platform for building your online store. Add extensions like Google Listings & Ads, and you'll have the two elements needed to tackle some of the most frequent business issues that arise from presenting your goods and placing them in front of the appropriate people.
Performance Max campaigns automate everything that is required to create ads, which includes text, image selection for products, audience targeting, and making sure you are optimizing your advertising and products, ensuring that you can make the most of your investment. The algorithm works to deliver the most relevant ads to the appropriate people at the right moment.
So yes, your business canbe like Root Science.
Even if you already have an online store, you might not have realized how much an automated Smart Shopping campaign using Google Listings & Ads will boost the sales. Do you want to get a closer look?