Reach More Customers by Running Pay-per-click ads with Performance Max
Performance Max lets you connect with the largest number of customers on Google properties, including YouTube, Gmail, Search and the Google Display Network. Your ads are automatically created using products that are synced with your Google Merchant Center, so there is no need to create advertisements.
Google's machine-learning uses the feeds from your products to generate and show a variety of ads that are designed to target those who are most interested at the perfect timing. It is also possible to add customized pictures, messages, as well as URLs to campaigns that you have already created to create highly personalized shopping experiences. Google will then test multiple combinations to determine which one is most effective to improve your business's performance and increase performance.
Through Performance Max, your best-performing ads are shown more often. Performance Max's automated bidding feature removes any guesswork from the strategy you use for your keywords, and its integration with other ecommerce tools helps make your life easier.
Below, we've listed a few of the new Performance Max features you can use to generate more sales.
Drive more sales with these methods
1. Synchronize your feed of products
Your store is unique and your items are too. Utilizing Google Listings & Ads, you are able to map your custom fields (known as attributes on ) of your listing direct to Google Merchant Center.
To help shoppers find exactly the product they're searching for the best way to do this is to show what's most pertinent about your items to provide shoppers with ads that are relevant to them. In this case, instead of showing results for blue sweaters, it's better to give an element that identifies the kind of blue sweater. Are they heavy, soft knit, button-down or zippered? Specificity with the attributes could boost conversion rates, as customers will be able to find precisely the items they're looking for.
The Google Merchant Center is the initial step towards displaying your items with Performance Max. Syncing your product feed helps your business:
- Enhance the reach of your ads:Find new customers wherever they are searching or scrolling. Your product will show up in all Google's advertisement inventory and formats
- Know the trends of your customers: Gain actionable insights to improve your campaigns' performance and understand your audiences.
- Drive traffic to your products: Convert more shoppers into buyers with targeted advertisements and more insight.
The next step
For mapping your specific product's characteristics, go to "Attributes" in the main navigation panel of Google's Google Ads & Listings plugin. It is possible to create, edit, delete, and see every rule you make on this page.
2. Make more sales using your custom ads
Now that you have been able to sync your product listing It's the time to personalize your ads. By using Performance Max assets, you can upload custom copies, links as well as images, as well as the information that is available in your product catalog. You can then use those to build more engaging ads. Find out more information about Performance Max assets in this article or by watching this video.
Uploading more text and image assets lets you reach and engage with the shoppers that matter the most for your company. It's essential to upload several images linked to every product, so customers can get a sense of how it will look in the real world. Images can also assist Google to create many variations that will catch the eye of different audiences.
Performance Max's assets as well as custom advertisements can boost your sales with:
- Better visibility Websitelinks and images give your ad greater visibility and prominence on the result page of a search.
- More clicks:Assets are also able to increase your overall number of clicks by giving people additional, interactive ways to interact with your site and your merchandise.
- More optimized: Google will switch out assets based on performance, so when one asset isn't performing the new one will be added to the ad.
Your next steps
- Develop groupings of assets for the Performance Max ad campaigns. Upload additional images and various headlines to drive greater customer interaction and boost sales. You can learn how to begin using asset groups on this support page.
- Set up a distinct destination URL to each advertisement in your advertising campaign so that customers can access an overview of the products you offer.
A greater degree of customization for your product assets provides Google's machine-learning tools with more information to produce the highest-performing advertisements -- those which result in greater engagement with customers and increase sales.
3. Make sure you promote your product
Promotions can provide powerful incentives that draw the attention of shoppers and showcase your product and boost sales. If you sell online there's no doubt that you're competing with other brands as well as any other medium that diverts the customers' attention away from your products. Promotions help capture attention so that customers remember the products you sell at the time they're ready to purchase.
If you have a deal added on one of your items, you can sync that offer to be displayed in ads campaigns that you create using Google Listings & Ads. The customers will be shown a unique deal link that is displayed alongside it and your advertisement will stand out. Other benefits of promotions include reaching users on various devices, increasing clickthrough rate, and increasing conversion rates.
When you've got an active feed of your product within the Google Merchant Center, you are able to use Google Listings & Ads to make a range of kinds of incentive programs, such as:
- sales:The sale badge and strikethrough-price annotations automatically show that an item is currently in sale and also meets Google's criteria.
- DiscountsYou can specify a percentage discount, cashback, buy one, get one free, or purchase one, and receive a second one for a discount of a certain percentage.
- shipping:Offer free or discounted shipping.
- Price drop: A prominent price-drop badge will appear only when there is an extreme drop in fairly stable price for the product.
The next step
Launch and create your offers and offers. If you add or modify a coupon in your dashboard , under Marketing > Coupons, you'll see an Channel Visibility settings box on the right. Click "Show coupons to Google" to activate it.
4. Go global to extend your reach
Multi-Country advertising is an automatic feature that puts every country at your fingertips so that it can increase your chances of success. As a result, you can sell more and grow quicker.
- expand: Extend your reach through multiple countries speaking the same language on one feed.
- Budget You can manage it all by putting together a single campaign budget.
- Expose: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network as well as Discover.
- Monitor: Pay attention to your metrics and manage your campaigns from within your store.
- Improve:Enhance your performance across all regions.