Pricing Strategies to Combat Stagflation Price Strategies that Combat Stagflation

It's hard to steer the company in a situation with an increase in inflation or recession. It's more difficult to manage when both events happen in tandem.

The term is stagflation, and analysts predict a period of stagflation that will continue through 2024.

Maybe you're already thinking about methods to reduce costs and change the plan of expansion.

What's the cost?

As Chief Product Officer, Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR The company always considered pricing one of the most important strategies to grow the business and reaching their next goal for revenue.

and Kurt is of the opinion that iterative pricing can be a very effective strategy for unstable markets.

In two hour-long interviews, sales managers Todd Stellfox and Tony Markov talked to Kurt on pricing strategies that work in volatile markets and beyond. Check out both interviews here as well as read the highlights from each.

Why You Shouldn't Trust The prices of your competitors are

What could your competitors do wrong regarding their products' worth (2 minutes):

Strategic Pricing Strategies for Inflation as in Foreign Exchange

Position of the price basing on the purchasing power of the region (2 minute):

How do you price the new product?

Which formula do you need to create to determine the value to business of an item that is brand new? (4 minutes):

What is the difference between how both the US and Europe take into account pricing differently?

Historically, early-stage US-based companies concentrated more on getting the market share. European companies had issues in traveling across the border frequently. But changes are taking place. (2.5 mins):

Pricing Strategies to Break into New Markets

Strategies for horizontal models vs. Vertical expansion models (18 minute):

Iterative Pricing

The platform allows businesses to analyze their pricing (2 minutes):

Full Videos

Check out the full interview of Tony and Kurt for more information on the global pricing strategy.

Take a listen to the full interview featuring Todd along with Kurt to find out more information about how to determine the best value measurement and other opportunities to earn revenue from various areas :

About Our Presenters

HTML1 Kurt Smith, Chief Product Officer at

Kurt serves as the director of strategy and planning for payment, product development and corporate development for HTML0 and is also the general manager of Interactive Quotes (IQ). Before joining the company Kurt was employed for over 10 years as advisor and investor at growth-stage software firms around the world. Throughout Kurt's career, he has shown an determination to help companies as well as individuals to explore and develop their own unique abilities to realize the fullest extent of their potential. Kurt has worked for some of the most rapidly growing software companies around the world as an Operating Principal for Accel-KKR. Additionally, he has employed for Fortune 100 companies while an Engagement Manager with McKinsey. Kurt started his career as a professional working in FinTech as an project manager for Envestnet (NYSE ENV) at the time that Envestnet was expanding to the point of an IPO.

Todd Stellfox, Sales Manager at

Todd serves as the sales director in North America at where he oversees account managers who sell services across the world. Todd is an experienced professional who has more than 12 years ' experience in the field along with product expertise in the payments and SaaS business. He's passionate about sharing his expertise to others and helping clients as well and colleagues reach their objectives. Todd is a resident of Charlotte, VT with his family.

HTML1 Tony Markov, Sales Team Leader at

Tony was the founder partner for the company's EMEA operations within EMEA. He currently serves as Key Account Executive, as well in the role of Sales Team Leader for Amsterdam The Netherlands. More than eight years expertise working in SaaS and the majority of his time is spent in SaaS billing and payment. Tony is always working on the development of new initiatives, and is constantly in dialogue with SMB and Enterprise SaaS firms looking to increase their growth.

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