Pricing Strategies for Combating Stagflation Price Strategies to Counter Stagflation
It's not easy to steer an organization through periods of high inflation, or the recession. It becomes even more difficult when they're occurring in tandem.
This is stagflation -- and economists are predicting an era of stagflation that will continue until 2024.
Perhaps you are already thinking about ways to reduce your expenses and shift your growth strategies overall.
But what about pricing?
The Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR and Accel-KKR, he always considered pricing to be an essential tools for growth they used to meet their next target for revenue.
And Kurt is of the opinion that iterative pricing could be a highly effective strategy during unstable markets.
In two one-hour interviews sales executives Todd Stellfox and Tony Markov each interviewed Kurt about pricing strategies that can work even in the most volatile of markets, and more. Stream both interviews below and see highlights from each.
The Reasons You Can't Rely On You Competitors Price
How your competition could get wrong regarding their product's quality (2 mins):
Strategic Pricing to Inflation and Foreign Exchange
Pricing positioning based on regional purchasing power (2 minutes):
How to Price a New product?
What formula should you write for business value when launching a new product (4 hours):
How do the US and Europe think about pricing differently
The past was that early-stage American companies were more concerned with taking market share and European companies suffered from cross-border pain points more acutely However, things are changing (2.5 mins):
Strategies for Pricing to Enter New Markets
Strategies for horizontal models vs. Vertical expansion models (18 hours):
Iterative Pricing
How the platform allows businesses to evaluate the pricing of their products (2 seconds):
Full-length Videos
Stream the full interview between Tony and Kurt to learn more about international pricing strategies.
Stream the full interview between Todd and Kurt for further information on getting the right value metrics and more revenue opportunities in various markets :
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt is the director of product, payments, strategy and corporate development for , as also the General Manager for Interactive Quotes (IQ). Before joining , Kurt spent over 10 years advising and investing in growth-stage software firms around the globe. In his professional life, Kurt has been a dedicated advocate for helping people and companies recognize and develop their special capabilities to their fullest potential. Kurt has worked for some of the fastest-growing software companies worldwide as an Operating Principal for Accel-KKR. Additionally, he's collaborated on behalf of Fortune 100 companies while an Engagement Manager at McKinsey. Kurt started his career working in FinTech as a Program Manager for Envestnet (NYSE ENV) while the company scaled to the point of an IPO.
Todd Stellfox, Sales Manager at
Todd serves as sales manager in North America at where he leads a team of Account Executives that sell 's solution across the globe. He has over 12 years of industry and expertise in the payment and SaaS industry, and he loves sharing his knowledge with other people and helping clients and colleagues succeed. Todd is currently residing within Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony has been the founding partner of the company's EMEA operations. He currently is a Key Account Executive and a Sales Team Lead in Amsterdam, the Netherlands. With over eight years of expertise in SaaS and the vast majority of it in SaaS billing and payments, Tony is constantly immersed in projects that drive growth as well as discussions with SMB and Enterprise SaaS companies looking to scale.