Episode 7 of the podcast: Brian Kurtz - Serial Direct Marketer with over 40 years of Experience

Our podcast interview today will be with Brian Kurtz, a "serial direct marketer" who has 40 years of knowledge. Brian knows what he's talking about in direct response memberships, subscriptions, and much more.

Get Brian's new book "Overdeliver": https://overdeliverbook.com/
          More about Brian and tons of free resources: https://www.briankurtz.net/

You won't want to miss:

• To connect, you have to contribute. You contribute to people on a regular basis and that's the way you build profound connections. This is superior to networking. It's the quality of the relationship that really matter. (3:47)
• The problem with slapshot marketing. (9:19)
• Direct response is the essence of marketing is that getting renewed business significantly more thrilling because you've delivered the promises you made, and you have created a place which people would like to remain within. (10:25)
• O-to-O-toO, and switching between the two. Offline to Online to Offline. (14:31)
• The audience will tell you whether your program is working, or if it doesn't. If you're seeking the feedback you're getting on your work direct response marketing is the best method to take. (28:10)
• Direct response marketing businesses will survive without repeat customers. (48:13)
• Living your legacy > waiting for your legacy. (1:04:02)

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If you're thinking of setting up a membership-based site, or want to see whether your current site is the best possible model take a look at the free guide listed below:

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"We've looked at a few other tools for membership that were part of packages that we'd paid for. But none of them can compete with the Member. There's certainly plenty of amazing things that users have been building over time. When it comes down to customization, if you make use of WordPress there's no way to alter this. Obviously, I'm super bias, but we've made millions through this software."

Tristan Truscott                              Satori Method                                                                                                                                                                                              I've moved Member] to the top of my list of options for people. The new Member is a mighty package! and the cost for Member is a great deal.

Chris Lema                              LiquidWeb                                                                                                                                                                                              Member is integrated with tools that I am using right now. And they're so eager to work with new products that are being released. It's incredible how they accomplish it actually. If I had to be buying an membership-related plugin this day... I would go with Member. I would opt for the Member.

Adam Preiser                              WPCrafter