Episode 5 from the Podcast: Andrew Lock - Top Marketing Expert reveals Walt Disney's entrepreneurial Secrets

In the latest Memberships and Courses podcast episode, we had the chance to talk to Andrew Lock about how he began his career as a cameraman for the BBC to becoming a giant in the online marketing space.

It is recommended to go through Andrew's book "Walt Disney's Method" and discover how to develop a stronger business (including membership websites) by using Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Below are important moments and events you don't be able to overlook in the episode:

• This is the incredible story of how this ex- BBC cameraman tapped into his single talent to make connections with web marketing titans such as Yanik Silver, and Dan Kennedy, build a thriving online business, and become one of the most prominent name in the field of online marketing... at first an unknown. If you've ever wondered if you could do that and succeed, this story will tell you: You absolutely can (0:00)
• A clever method by which Andrew got free membership in Yanik Silver's highly exclusive and prestigious mastermind group. It is possible to use the same strategy to be able to land gigs, interviews, free products and even get your product promoted by some of the biggest names in online marketing. Imagine the boost in sales that would give your company (1:06).
• The dark hole Andrew got to through the outbreak and the way he managed to get himself out of it (and the ways you can apply his lessons to help you through the tough situations in your career and in life) (17:31)
• The secret of almost easy commercial success. Almost everybody gets this wrong and this leads to years of frustration and needless suffering. Follow Andrew's advice and the success, motivation, perseverance and consistency in your work are almost certain (10:21)
• What a seemingly unnoticeable issue on your site is sure to halt your sales in the moment -- and how you can utilize one of Walt's secretly guarded secrets of entrepreneurship for quick fix (30:37)
• A sneaky way Disney basically "manipulates" youngsters into selling their parents to go to Disney theme parks -- and how to use this tactic in a legal manner to make it easier for you to sell your online courses (29:13)
• The most serious mistake that Disney's new CEO has committed that will result in Walt rolling over in his grave. Learn what NOT do during the recession (33:18)
• The secret to a thriving online business. The answer is simple... Do this and you'll probably to be interview on podcasts. Don't and you'll almost certainly remain in the struggle (37:47)
• The M_______ test. It's a brain-friendly method of determining the content you're teaching is a good fit for a membership site (Plus the test is a simpler way to find a nearly endless supply of hot subjects and great content ideas you CAN build a website around) (39:33)
• The nefarious trap most new entrepreneurs fall into that causes them to struggle needlessly and often over a long period of time with many NEVER figuring it out (This might be holding you back right this moment) There is an easy way to stay out of this. (10:43)
• "I________ kills entrepreneurs". A hard lesson learned from the pandemic and how to defeat the number one entrepreneurial "killer". (16:37)
• The lesson of retention that site that is a member must learn from the theme parks of Walt Disney. It's the main differentiator between a website that slows down and eventually dies regardless of what other strategies is tried and one that grows quickly and is growing almost without effort (25:32)
• "The "Kodak" test. What color the roads in Disney's theme parks was rigorously tested to subconsciously lure visitors in. And what you can do to use this same principle for your courses, websites and memberships to increase sales (26:43)
• What is the method by which Disney uses "fake smells" to entice parents into its theme parks. Disney has literally created a machine that does this, and Andrew shows how you can take the idea and incorporate it to online courses and memberships in an authentic way to improve conversion (29:36)

           After listening to the whole episode, it could assist us in reaching greater numbers of people if we could do two things:          

1. Review or rate the episode 5 stars in case you gained something from the show.
2. Send this podcast to a friend, colleague or someone else you think might benefit from it
   

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