Online Course Marketing using YouTube to maximize conversion

YouTube viewers and views Optimized for Online Course Sales Conversion

So far in this series we've covered the benefits of YouTube in marketing your online course, the outline of a teaser design, and the basics of how you actually drive revenue via YouTube.

I've put together a brief overview / checklist to serve as a guide for you. Find the Checklist here.

Today, we're learning how to actually achieve success with YouTube. For some that may mean the adoration of millions of fans. Our success is increasing sales and bringing learners to your course online. Plus, it's a way of establishing your reputation as an authority.

To reach this objective, we require one key thing - VIEWS.

More people viewing your videos means more leads, more conversions. More Sales.

We'll discuss:

Views The total amount of times people have seen each video. Driving this up is the main goal, and in turn will help drive conversions.

Subscribers are your target audience. They will be notified every time your new content is released which translate into the instant view.

  What you can do to increase the views you see:  

As we've seen, YouTube is an engine for searching. It's a huge one. The reason it is so big means that there's a large number of video or content uploaded to YouTube. There are hundreds of videos being uploaded each minute. You want your video to get noticed and competing against others to see who ranks first when someone search for subjects relevant to your content. Your goal is to rank at the top of that list.

If your video concerns child sleep training and someone searches for sleep training, you'll want to appear as the primary video to show up. This is accomplished by optimizing the video to ensure that it's more likely on a search page in YouTube and even Google.

The key things that determine the likelihood of your video to be found in search results include: the title, description, views and Ratings.

Other factors that could influence your rankings include your subscriber count, as well as closed captions or transcripts.

We're going to examine each of these and how you can improve them rapidly to increase your views and in turn your sales or conversions.

Let's split these important items out into two groups two categories: Popularity and Relevance

Relevance is a measure of how pertinent the content is in relation to search terms someone enters - therefore, if you search for cats you'll find videos on cats. Videos that make the highest amount of references to cats are likely to be on the top of the list. The relevant attributes we have are: Title and Description, as well as other textual items including video tags.

Popularity is a tool that measures how well-known a video is and uses this information to bring more popular videos to the top of the index. Thus, that cat's video that was more than 10 million views is more likely to top the list of cat-related videos. The factors that make us popular include Views, Ratings Commentaries, Views