Nine ways to make use of screen-recorded videos to communicate better in the workplace

85percent percent of workers are either unengaged or actively disengaged at their jobs.

Thankfully, video communication can save the day

Let's go through 9 ways to utilize video to better engage your teams and show you how to create these videos using an easy screen recorder.

What is Screen Recorder?

This tool is great for sharing quick thoughts with your team or customers, without having to compose (and modify) long paragraphs explaining something.

You also don't have worry about taking exact screenshots and marking them to show specific things. Instead, you simply walk viewers through the steps with a screen recording and your audio explaining things.

9 ways to communicate better using recorded video

Screen-recorded videos add a layer of authenticity to your communications by capturing the tone of your voice, facial expressions and non-verbal signals -- In turn, creating a sense of connection with your employees and minimising the chance of confusion that could arise from text alone.

Utilize these videos to help with all types of internal communications -- sharing performance reports, presentations, training content plus much more:

1. Executive messages

77% of disengaged employees believe they'd be more active if they received a steady interval of communication from their bosses, such as regular updates on their operations, and also from the C-suite explaining how decisions are made.

Yet, the leadership usually restricts their announcements to town halls every quarter or lengthy emails. They also make official announcements. They're not enough to build trust among employees or even engage them.

The good news is that screen-recorded movies could serve as a link between the C-suite as well as the rest of the organization. Quick and easy to create, these films have a more natural and authentic feel, not scripted. They help leaders earn their employees' trust quickly and develop a loyal team.

"Being video-first and visually oriented when communicating at work is an effective way to combat this. This will force you to shed the mask and protection of spoken and edited comms."

2. New welcome messages for employees

50% of newly hired employees plan to quit soon -just because of poor onboarding experience that leaves them feeling disconnected.

The boring decks that present the company's goals and values do nothing in attracting new hires.

Again, screen-recorded welcome videos offer a great option. They capture the excitement you feel of having the new employee in the fold without having to block time to schedule another Zoom conference. In addition, since these videos are shown to the user, they also:

• Do a great job making employees feel comfortable
• Assist both you and your coworkers build rapport with the newcomer right from the beginning

Here's an example of Maddie Diaz, Senior Demand Generation Specialist for the company, who created a short welcome video to introduce herself to the marketing staff.

3. Employee onboarding

Here's an EMS interactive training video that gives quiz-takers points based on their answers:

4. Walkthroughs of the product

Teams must have a clear knowledge of the product's worth before they are able to promote and sell the product.

Producing snackable feature films can be a great way of getting deeper into the explanation of an item than a video demo alone can.

• Scale product education
• All content should be accessible

5. Instructions for the Process and walkthroughs

Are you aware of the " Hey, so how do I proceed from here?" messages? They signal your employees don't have full clarity of your process.

In fact, only 4 out of 10 employees working remotely or as hybrids say they clearly know the expectations they must meet at work.

Screen-recorded processes are great tools for setting up clear working objectives. Inspire sales, marketing, support, product and other departments to make these for their teams, breaking down the following categories:

• Procedures for example using particular tools, send pay checks, or navigate internal databases.
• Workflows -- What responsibilities take place first, next and third? And who is responsible for what and who they'll pass the ball to in the next.
• Team comms -- When is it okay to call a meeting versus when to make screen-recorded recordings, and how to make the videos.

Employees can also be assisted in solving simple tech problems through troubleshooting video tutorials, and also answer often requested questions.

What's the best thing? Screen-recorded video is effective for formulating processes for outside contractors as well. As an example, Shopify uses payment process walkthroughs in order to decrease the back-and-forth among management and freelancers about getting paid.

6. Just-in-time trainings

50% of employees who participated in the TalentLMS survey are unhappy with their education program due to it's not very pertinent to their needs. Because it's irrelevant, employees are able to forget about 50 to 80% of their training over the course of 2 days.

How can we solve this problem?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having such a platform can house the single source of truth [let's] let us use it to push a link or embed code, bring it into any education, and then swap it out without the embed code or the links shifting it has saved us numerous times over the last few years."

Plus, thanks to detailed video analytics, you can also easily track engagement on your videos to assess your training program's success.

7. Sales enablement training

Between prospecting, doing cold outreach and closing deals there's a lot of opportunity for sales training emails to get lost in busy reps' inboxes. Workshops that are one-size-fits-all and squeezed into busy schedules don't see much retention also.

In contrast, sharing one-on-one sales training in video format is an effective approach to improve adoption and improve the performance of your team. You can record different sales enablement videos sharing:

• Marketing intelligence Share market research, brand messaging updates, and briefs on incoming leads with bite-sized videos.
• ideal customer profiles go further than what a basic customer persona pdf. Educate reps by talking through the specifics of what appeals to ideal buyers, their challenges throughout the sales cycle, and on.
• New sales playbooks and frameworks Screen recording is a great way to give feedback for playbooks that you create. When you are done, put the steps to take in small videos to encourage the acceptance.

8. Management of projects

"New initiative, more conferences What a great idea," never has anyone ever said.

However, project meetings are the most frequent form of gatherings that employees take part in.

But replacing them with screen-recorded tutorial videos that outline the what, how, what you will need to know and the reason of projects can be a surefire time saver for everyone that are. Consider it this way:

• Managers of projects can discuss objectives and other details of the project, as well as comments on their own schedules.
• The team members are able to go through video projects at their own speed rather than squinting throughout meetings.
• Members of the project can also create video clips from their web browsers in order to communicate progress information.

Pro tip: Organize videos sharing the goals of your project and their results according to campaign names in your video library. In this way, you'll be able to keep an easy-to-read record of each campaign's "why" as well as the outcomes they generated.

9. Team update and report

Team updates can easily fall between chat messages as well as email archives, and some team members may not even receive the updates completely.

Videos recorded updates, on other hand, are hard to miss. They are organized in the project's name, teams, or topic in your library of videos it is easy to search too. Yet another idea: share your computer screen for recording performances reports.

Depending on who's viewing the video, team members or stakeholders, grant the user permission to comment on, view or even manage specific video folders. Also, you can disallow public comments, if you need to.

Begin recording employee communications videos today

Be aware that video screen recordings show your true feelings better than written comms can.

They also help in bridging the gap in communication between leaders and employees. If you're looking for a simple device to make these videos, we'd recommend our complimentary Recorder. Simply enable the recorder in your browser and start recording from the beginning.