Must Know Customer Retention Strategies from Funk Roberts

Feb 6, 2025

Four insane strategies Funk Roberts Use to Boost the Retention, Engagement, and Revenue (PROOF Inside!) Reader Disclosure Reader Disclosure

For anyone running an online membership site, retaining existing members has always been more challenging than getting new ones. While attracting new members is important however, ensuring they are engaged and engaged is the true game-changer.

Contents Toggle

1. The ‘Shared Rituals' Strategy
2. The ‘Identity Crafting' Technique
The ‘Insider Language' Method
4. The ‘Transformation Journey' Framework
In Summary

Higher retention means more predictable income, more relationships with the community, as well as the development of a stronger and more loyal members. There are a myriad of ways to engage members online however, you'll never be able to tell how effective they are until you test them yourself.

That's why we sought out Funk Roberts, a well-known fitness trainer on the internet and active member for many years, to share the proven strategies that have helped him boost retention, engagement, and revenue.

Here are the strategies Funk Robert shared with us.

1. The 'Shared Rituals' Strategy

These shared rituals are constant, repeatable activities that participants take part in frequently which creates a sense of belonging and community. They are like glue. ensure that your members return and strengthen their bond with your membership.

Some of the key Benefits of this method include:

Develops a solid community culture
Encourages regular engagement and participation
Increases member loyalty and retention

What does this look like in practice?

I am the director of a membership program called " Over 40 Alpha." It is an exercise and health membership for men over 40 to 50, 60 and beyond. There are several rituals shared for this membership program, which keep the members dedicated to their goals and to the members of the community.

sweaty selfies The members post photos after every workout, sharing their commitment and encouraging others to follow suit.
Alpha Meal posts Photos posted by members of their meals and break them into macro elements in order to increase accountability and inform people in the community.
Birthday burpees On birthdays, participants film themselves doing burpees corresponding to their birthday. This is fun and challenging and creates a shared celebration across the neighborhood.

How do you create these shared rituals for your participants?

Determine the most important activities or behavior which align with your tribe's members' goals.
Use easy-to-follow prompts and hashtags to promote participants.
Include these practices in your onboarding materials for establishing expectations from the start.

By incorporating these shared rituals and rituals, you'll create an exciting and engaging atmosphere that your participants won't be able to leave.

2. The 'Identity Crafting' Technique

Understanding your target audience is more than just being aware of their demographics. It's about truly grasping their desires goals, challenges, and hopes. They don't simply want to buy a product or service; they are looking to join something greater.

By crafting a distinct and distinctive image for your community, it will give your members the sense of belonging and pride in who they're becoming by participating in the program you've created.

Many people are looking to become part of the community. They want to feel valued and respected. In addition, they want to be part of something bigger beyond themselves.

A few of the benefits from this technique include:

Creates a strong sense belonging
Your membership is distinguished from those of your competitors.
Encourages greater engagement and retention

In the Over 40 Alpha program, members aren't just signing up to a fitness club, they are becoming over 40 Alphas. The Over 40 Alpha identity symbolizes determination, strength, and transformation. Everything, from the rituals to the culture is a sign of that identity making it a badge of respect.

What can you do to ensure that the same sense of feelings among your staff members?

Develop a distinct brand identity that is in tune with your viewers' aspirations.
Integrate this brand's identity into your content, rituals as well as your communication.
Continue to reinforce the identity of this brand through stories, testimonials, and community interactions.

As members assume their own identity, which is aligned with their values and values, they are more involved in the community, increasing the likelihood of them staying.

The Insider Language Method

Every successful tribe is a unique tribe with its own dialect - the secret handshake that differentiates people who are inside from outside. Developing unique phrases, slogans and hand gestures that only your community uses could create a strong sense of belonging and exclusivity. It helps to create a unique and hard-to-replicate culture.

One of the main advantages of this method are:

It creates an impression of exclusivity and insider status.
Community bonds are strengthened.
Inspires retention over time by making members feel part of something special.

In Over 40 Alpha they have members who use phrases such as:

GID (Get It Done! ): Our rallying cry that reinforces our commitment to action and determination.
"Smell The Rose": A reminder to take a slow, deep breath and appreciate the journey.

These aren't just catchy phrases They are element of the tribe's DNA. They create a culture where members feel like they are an integral part of something unique and distinctive, and want to be a part of.

What can you do to achieve this for your members:

Develop unique phrases or terms that reflect your community's values and goals.
Make sure to use these terms in all of your platform, emails as well as occasions.
Encourage members to incorporate these words in their messages and posts.

Creating a shared language builds the feeling of a community members are proud to be part of, which directly impacts retention.

4. The Transformation Journey Framework

One of the most efficient methods to increase retention is by guiding members through a transformation journey through clear objectives, incentive programs, and community support. The motivation for them is to continue their journey in the context of your membership.

Some key benefits of this framework include:

Keeps members motivated and engaged.
Gives clear directions for you to follow, helping reduce confusion and anxiety.
Encourages continuous membership renewal.

How do you implement the technology: Craft a path which leads to change, in which each member begins from a predetermined point and follows a path towards the goals they set, and with your help each step.

This is what I'm doing for my course:

Milestones Set up signs throughout the journey to mark the progress made (for instance, the Milestone T-shirts, which participants of the Over 40 Alpha program earn at the end of each phase of the "One Year To Alpha" journey).
Incentive Programs Rewards for achievements encourage the following steps.
Community support Make sure that nobody walks on this journey alone by fostering a culture that encourages and supports.

How do you put this structure for your employees:

Map out a clear, step-by-step path for member transition.
Set up meaningful milestones that are celebrated with rewards.
Maintain a steady community of support with regular check-ins, group activities, and encouraging.

Implementing a transformation journey framework provides a reason to participants to remain. Members continuously move toward an agreed-upon goal, that is rewarded with tangible results.

In summary

Retention is the backbone of any successful membership business. We hope that this article has given you a greater understanding of Fun Roberts' essential strategies for improving members' retention and engage. By implementing these four strategies--shared Rituals, Identity Crafting insider language, and a Transformation Journey, you can build a strong community that boosts retention and ultimately the revenue.

Are you prepared to move your membership to the next step?

Explore these strategies and more with Our Tribe Secrets The Tribe SecretsThe 27 Psychological Strategies To transform your business into a Customer Tribe . Uncover All 27 Strategies and Start Building your legacy today!

Here's to creating a community where every member feels like a crucial element of the puzzle making a difference to both your success and theirs.

Do It! Done!

Your Friend and Coach,

Funk Roberts

The Tribe Member Coach

There is also...

Leave an Reply You can cancel the reply Comment Use your username or name to post a comment. Please enter your email address in the comment Input your URL for your website (optional)