Mobile Marketing for eCommerce : Connect, Capture, and Convert

Mobile marketing is distinct from the traditional eCommerce marketing because of the mobile device that users use to find and access your store online. We're all aware that your site should be designed for mobile use. But effective mobile marketing goes much further than that.

Here's why:

Mobile users should expect an experience that is different from what they would need or expect for a laptop or desktop.

That means your mobile marketing must take advantage of specific tools and methods which work particularly well on smartphones. We'll talk about a few in a bit. To give you an ideaof what to include, your strategies around mobile marketing must include email marketing, social media and SMS all of which can be accessed and used via the smartphone.

In terms of eCommerce, mobile purchasers make up around 40% of retail sales. It's more than $350 billion and is likely to increase in the coming years. Every day, people spend hours looking at their phones because, unlike computers, they carry them around everywhere.

There are seven elements of mobile-based marketing that you can employ to attract and convert more traffic to your business:

1. Use email newsletters and automation

Newsletters sent via email are especially suited to smartphones due to their responsive layouts that can fit the technology perfectly. This is a great way to stay in touch with your customers and leads, keep them informed by providing valuable content, relevant offers, serve their requirements, and make your customers feel appreciated.

Furthermore, 68% of emails are opened using mobile devices, because for many, it's simpler to use.

By incorporating automation for email to your workflow and enhancing the relationship to your customers, without having to spend longer on it.

Every time someone fills in an application, purchases an item, has questions, closes their cart or does another action on your eCommerce shop, you are able to create automated email notifications to instantly respond. Some examples are welcome emails, onboarding programs and special promotions email for abandoned carts, along with a variety of other emails.

If you're not sending out email newsletters and other email communications then you're missing a great opportunity to keep mobile customers engaged and active. Why? Since even when your customers are waiting in the school pickup line or at the barber shop or commuting on the subway you can let them browse your email and buy your products. The key is meeting your customers where they are.

MailPoet allows store owners to make effective email newsletters as well as automated emails. And the editor ensures that your emails look great on devices of all types and dimensions. Are you short on time? Utilize pre-designed templates for a variety of eCommerce scenarios. Find out the ways MailPoet will help increase your mobile marketing communications with the use of email.

2. Create video marketing and ads

In the world of smartphones, video is king. The ability to read long text on smartphones will probably never be as appealing as watching a video.

It is possible to post videos on social networks and utilize them to drive existing followers into your store, or to promote your content on platforms such as YouTube to attract new ones.

The embedding of videos on your website can convert browsing visitors into paying customers. How? You can use videos to demonstrate the capabilities of your product, or show the use of the product. Customers can leave testimonials that show just how helpful the products are. You can also share behind-the-scenes images that highlight your incredible staff or environmentally friendly materials.

It's the quickest video you'll ever produce and the video looks amazing when viewed on mobile devices.

3. Optimize for voice search

This one's particularly unique to mobile marketing. If you're not sitting in front of a desk, it's much simpler to speak to a phone than to type in it. It's become very popular and, with devices like Siri and Alexa, a regular feature of the daily lives of many.

This affects the types of blogs and pages you write for a number of reasons.

In the beginning, most people use voice search for answering simple questions and finding basic information. This is why it's a good way to link people with blogs that provide that kind of information.

Therefore, it is possible to retitle some of your pages, or make new ones that are based on the long-tail conversationsal-style questions users typically ask with voice search.

It might be wise to provide some FAQs on a number of your websites that relate to your content page. Additionally, you could include FAQs on your H2 and the H3 subheadings.

As an example, a bookshop could include a heading that is a question someone might ask for example "What are the top books to get first time parents?" -- followed by a list of five top-selling choices.

4. Create display ads

The banner ads don't perform well on desktops since they can be lost amid the other content that is on the page. However, with the smaller screen size on mobile devices, your display advertisements could get more attention.

Or, you can make display ads that focus them on people as they surf social media, or play their favourite games on mobile. They are great to re-market your site's customers or, if targeted correctly, helping to find potential customers.

 Discover more information about how you can create an ad display campaign.

5. Make use of social media

What do people spend their time doing on their smartphones three to four hours a every day? A lot of them are spending quite a portion of the time on social media.

You are posting to websites where your intended potential audience will be?

It's a fantastic place to promote videos, special promotions, blog posts, valuable problem-solving tips, and other content that can be shared. Think about including some humor, such as memes and humorous GIF animations, when appropriate.

It's not just about increasing sales and introducing new clients to your brand but it's also excellent way to engage with your current audience in order to stay top of mind, reinforce your brand's value as well as gather valuable feedback to help shape the future direction of your company.

6. Use AMP for your blog posts

What is the biggest obstacle in implementing effective mobile marketing strategies in eCommerce? Page load speed. Why? because mobiles are all about the convenience. Convenience means fast.

Mobile-optimized pages often fail here. Many pages take much longer than three seconds for loading and that's about the amount of time the average user is willing to sit for.

In other words in other words, the more time your webpages require to load the less engaged visitors and sales you'll perish. Particularly on mobile devices.

The AMP project -- it means 'accelerated mobile page' -- provides a way to structure your blog's pages as well as other pages so they are faster to load for mobile phones.

The speed of loading of AMP-style websites is just under one second. It's about four times faster than standard mobile pages.

AMP pages provide smoother and less unwieldy experience. It's easier to scroll and pages load faster. They don't load in annoying chunks in a single time. Also, this will increase your SEO because the speed at which pages load is an important ranking factor for Google.

The best news is that you don't have to pay thousands for an expert developer who can help you. The plugin is an AMP plugin available for WordPress that can help you transform your site's pages to this format. Find out more information about it. AMP plugin.

7. Make use of SMS for to market your business

SMS marketing functions extremely well on mobile devices because pretty everybody reads and opens texts.

While there are a variety of marketing messages you can communicate via text message, simple customer service automation texts can be a huge hit with your clients.

As an example, you can transmit a text message at anytime a client's order status changes. It could inform them that the order is in hold and that the order is processed, their payment was refunded, or their order is shipped, etc. Be aware that, like other marketing techniques like email, you'll need to receive consent from your clients before reaching out via text.

Track your mobile marketing stats

You can go more to view specific mobile statistics through Google Analytics. Track individual ad campaigns, see how users flow through your site pages, identify which pages cause them to leave or leave, and also track exactly how much revenue different ad campaigns and traffic sources have contributed to.

Think Mobile first

It is possible that you are already using a number of these methods for marketing via mobile. If so doing so, this article is a helpful reminder to continue using the same. But if you're missing or faltering on things like video, social media or SMS, you should take some time to focus so you can attract, engage, and convert more customers and leads who find your store on their mobile devices.