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Customers who are considering buying products or services to their online shopping cart, then leave a website without checking out. This is known in the context of an "abandoned cart" or "abandoned checkout." Research shows that people abandon carts in 84% of cases on mobile devices, while 72% on computers.

You can potentially recover the lost sales by sending cart refund emails. The email is a follow-up that sends automatically to your customers within 24 hours of abandoning their shopping cart. In this way, you'll be able to stay in touch while your shop and things that have been abandoned remain present in the minds of shoppers.