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The term "entrepreneur" used to conjure images of traditional small business proprietors, who were self-employed in brick and mortar stores or inventors of new, world-changing ideas. Nowadays, with millennials as well as Gen Z leading the charge entrepreneurs can range whether it's a lifestyle influencer making money through social media affiliate marketing programs to co-founders of a virtual finance clinic.

The number of new ventures in business grew during the COVID-19 epidemic and others were born due to necessity, and others because of the opportunities presented by many hours spent at home. The explosion in online creators across social media has changed the face of entrepreneurship as we know it. 's flagship report 2023 Outlook: The Future of Entrepreneurship and the Creation Class, offers exclusive insight into consumer sentiment about the creation economy, as well as insight into the strategies that every business owner can employ to use creator strategies to expand their business empires by 2023.

What exactly is the term "entrepreneur?

Traditional entrepreneurs start with the intention of entering the business world. Many of them already have a business plan in place to launch their venture. They also follow the latest trends in business for clues on when they should turn the passion they have for work.