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Illustration and tattoo artist from Hamburg. Ines Hassler, better known as Frau Ines lives by her creative talent, bravery and the local artist community.

"Creative exchange, contacts as well as the social aspect of the scene are very crucial to me, and have had an impact on my career," says Ines. That scene in Hamburg is a creative hub run by Ines as well as the local artist's group: Hey Du, their art shop and Ines's tattoo studio. Also, Live Art Club, their "cheerful, refreshing" drawing classes. "I could not be where today if had not been open enough to the opportunities that Hamburg and the people have to offer me over the last couple of months," Ines says.

A prolific artist since an early age, Ines pursued a wide range of artistic professions throughout her school years before landing upon what seemed to be the right choice the field of design. "But after just a couple of years in the world of agencies," she says, "I discovered that the heart of my was more devoted to the work I was doing outside of work hours , and not so much with large brands and clients. So at some point I decided to create my own venture and work full time as an artist."

Learn more about how Ines manages her many projects, how the feedback of customers affects her design choices, and the way she communicates her personal brand.

Using creative variety as motivational tool

"The diversity in my daily routine is what keeps me active and creative," she says. "The worst thing for me is to be doing the same thing every day. I like changing between assignments, working with different groups, and reaching the same targets. So, my job always is like a leisure activity."

"But of course it is sometimes difficult," she acknowledges, "especially during times of epidemics or when deadlines from different parties come together. It can be extremely overwhelming and can be too much. Here it is up to myself to find a balance."

"In the end the sense of self-realization always prevails," Ines adds. "Sometimes you're still amazed that I'm able to call what I do as a job. But for me it's not an occupation, but a way of life."