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Social commerce is a crucial way to reach buyers who are in the same place and make sure that customers remain satisfied. On social media platforms--such as Facebook and Instagram, TikTok, and Pinterest--users are able to browse through brands and groups and with just only a couple of clicks, purchase an order without having to leave the app.

There's an enormous amount of potential revenue available here: Global revenues in 2024 of nearly 700 billion U.S. dollars were generated through the use of social commerce.

Ahead, we'll guide you through what exactly social commerce is and how it differs from other buying categories like traditional e-commerce, or social selling, along with a few of the advantages and tips for those who are new to the field.