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About 60% of the online experiences beginning with a beginning with a to ensure that your site is able to rank higher in search engine results pages (SERPs) to stand out from the crowd of site visitors, clients, or clients. The best way to achieve this is to use the process of optimizing your search engine. The SEO market is evolving rapidly due to the rise of AI or artificial intelligence (AI) which makes it important for companies and site owners to be aware of the latest patterns.