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Ever since her early days as a young child the New Zealand-based artist and interior design consultant Evie Kemp was a lover of designs and art. "I was always drawing, redesigning my dollhouse, or watching the room transformations on television." In her teens, Evie says, "I began to feel very anxious about being 'different' and would do almost anything to keep from being noticed."

That urge to fit in was what led her to law school. However, during her time in law school, "my mental health became poor," Evie says, "and I took 6 months off. It was during that time, when I began to recover, I focused on working out what I actually enjoy, and I decided to go to school for graphic design rather than." Returning to her first love of art has had a profound impact on her. "It was at this point that I started to really identify my unique voice, and accept all the quirks I'd pushed aside for so long."

Within the fifteen years that have passed since the moment she made that choice to concentrate on developing her skills in an area she's passionate about, Evie's determination and expressive voice has helped her establish her own business. "I discover increasingly that I'm more confident and colorful and creative than ever," she says. "It's something like the old "Which came first, the egg or the chicken issue: I don't know whether I become more secure and at ease in myself when my work is more exuberant or the other way around. My style isn't something I would say is 'developed' though--it's definitely evolving."

Evie's style shines through in her vibrant style that's brimming by vibrant colors and interesting patterns. Find out more about Evie's advice on creating an online identity which reflects your personality and a content-driven strategy, and then using it the power of multiple streams of income easily.

Creating a uniquely "you" web site

Where and how to show on the internet is crucial for the success of any creator or entrepreneur. In the words of Evie says: "For me, my web page and my social media accounts are my 'face.' In a online world the website symbolizes me, and it must attract and convince people about my skills."

A brand-name site that is unique to your business and the services you provide isn't only important, as an identifiable brand can help you stand out from the crowd. Also, it's important to represent your style, and attract the kinds of customers, clients or audiences that are the most comfortable with your brand.

Make a website as functional as it is eye-catching

A must-have feature one of the most important features for Evie is an the announcement bar which greets users at the top of each page on her website. "My website features a lot of information, therefore it's really good to instantly highlight certain items!"

It is a pleasure to know that these functions can "take just a few minutes to update, but make sure that my website stays current and functioning as best as it is able to."