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Every artist deserves an online presence that represents the spirit and aesthetics of their work. When Vermont-based ceramic artist Brielle Macbeth Rovito set up her own website as well as online shop Dust and Form She knew she required an online e-commerce platform that would give her total control over the way she presented and sold her sculpted pieces.

"I tried other hosting platforms," Brielle told , "and always, they woo me with its user-friendliness and the built-in tools which help me seamlessly translate my overall concept of Dust as well as Form."

Find out more about the way Brielle brought her ceramics business to life through an online site that reflects her distinctive design vision. It also keeps the online shop running seamlessly.

Convert your creative vision into an online store

In the year 2019 Brielle was ready to redesign and relaunch her online store "with an entirely new set of work which, at the time, felt very close and personal."

"I would like to spread the word about this work outside of the scope I could reach, however at a level that would remain at the core of my work," Brielle told . "By the creation of an online catalog, it helped to make purchasing easier and communication for those ordering."

Building her online store on is helping Brielle retain control over her ideas to create Dust and Form. Importantly, it is the manner in which her work is sold and sold. The philosophy behind her web design is "simplicity, but not simple."

It is important to prioritize high quality images for your website.

What's the most important aspect to making a website that can bring any artist's work to life?

"Imagery," Brielle says. "It's mostly about images."

This is the path Brielle took when she was building Dust and Form. "If it's possible, hire other to assist you," she says. "I discovered that having good friends in my corner has been crucial to receive genuine feedback and help regarding what my business can do online."

The "design and overall essence" of Brielle's site was brought to life by "the incredible creatives at Bodega Ltd. And the photographers and stylists I worked with who brought such vibrant life to my pieces."

"The natural and unhindered surfaces of my pottery is an essential part of the soft, peaceful forms I seek to create," says Brielle. This same artistic vision that's unhindered is embodied by the aesthetics and design of her website.