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A majority of customers are multichannel customers which means they purchase from multiple platforms. Studies show that anywhere from 42-73 percent up to 73 percent of customers use multiple channels during their shopping journey. This shows the necessity to establish a multichannel strategy for selling.

By selling on different platforms, you will be able to connect with customers everywhere they are no matter if they're using social media, ecommerce platforms, or in-store. No matter the size of your enterprise it is a great way to increase your reach and increase the revenue.

In this blog, we'll cover the concept of multichannel selling. We'll also discuss which channels are appropriate for your company and how to get started with your multichannel sales approach.

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