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The majority of shoppers are multichannel customers, meaning they regularly shop on several platforms. Research shows that between 42 percent to 73% of consumers use multiple channels during their buying experience. This shows the necessity to implement a multichannel strategy for selling.

By selling on different platforms, you'll be able to reach clients wherever they go, whether on social media, ecommerce platforms or even in stores. No matter the size of your business, this approach will allow you to expand your audience and maximize your revenue.

In this piece we'll discuss the concept of multichannel selling and which channels are suitable for your company and the best way to begin the multichannel selling process.