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Many customers make the decision that purchasing a product by a certain brand isn't an unplanned purchase. The majority of customers do research on the products of a specific company and also the differences between it and their competitors. Additionally, they are in a position to understand the product before putting it in their cart. What is the main element that motivates customers to make an order? Brand's value-proposition.

In the following section, we'll dig into what is a value-proposition and the difference between it and an idea or a slogan for a brand in addition to the most important elements that should be considered when creating your own value proposition.

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