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A footer for a web page is a section located in the lower part of a webpage that includes essential information for users. Footers typically stay consistent throughout the entire length of a site offering a steady place to land near the end of a scroll. Think of them like the best supporting actor to your site. You might not be aware of them as the star but it is impossible to operate without them. They contain almost everything that users are looking for, such as Contact information, as well as the links to pages of importance.

You might not think people scroll all the way to the bottom of a page to engage with the footer, but research suggests otherwise. the Chartbeat and Nielsen Norman Group revealing that users who scroll down are more likely to be at the lower part of the page than at the upper.

So, it's clear that footnotes aren't really footnotes, but how can you maximize the value of your footers? Here's what you need to know.