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Discounts are a potent lever to increase sales figures and help build loyalty among customers. Using discounts effectively is, however, dependent on knowledge of the kinds of discounts available and knowing when you should use discounts.

Utilizing discounts in a planned way will delight your customers and yield dividends to your company. Take the time to learn the best ways to implement your discount strategies and then play using different kinds of discounts to determine what is working most effectively for your business.