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A brand's development isn't always an unending process. Creator and online seller Alisha is a student of this from her eight years in creating, sharing and pivoting her content.

"In the year 2014" Alisha shared with , "I often traveled for work and wanted to document my trip including the locations I'd visited as well as the people I encountered. Therefore, I created heyalisha.com to showcase some of my favorite restaurants and activities."