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If you're hoping to see your e-commerce company to expand, there's little doubt that the growth of your site's traffic through SEO, ads as well as social media are essential. The more potential customers who browse your website and glance at your merchandise as well, the greater the number of people will buy from you.

Like bricks-and-mortar stores, though, getting people through the doors is just the beginning part of your mission. The next step is learning how you can improve your conversion rate. This is turning buyers into shoppers and customers into repeat buyers.

Analyzing your website's analytics and learning the ways to interpret clues from your ecommerce KPIs will help you in making small changes on your site to increase your conversion rates and the total amount of sales.