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Rio Newton has provided tips for skincare when she wrote her work for many years. "The beauty market, and specifically, the skin care industry is oversaturated, it can be extremely confusing for those who aren't authorities in the space to parse through," she declares. "I enjoyed every moment of how fulfilling it was to be able to educate people and find products which make sense to them."

In 2017 a viral event took that advice in front of a larger public than ever. She shared a rundown of her routine for skincare following a bad acne flare-up, which passed between friends and friends of friends before finally making it to New York Magazine. Since the time, Rio has gone to the school of estheticians, created an agency for skincare and has published a work regarding the subject.

Find out the story of how she began her consulting to help her keep her business on track, and why authenticity is key to how she speaks about skincare.

From viral article to a business plan

Rio's beauty routine that went viral was one thing, but turning that moment into an opportunity took a long and more nerve-wracking process.

"When I graduated from esthetician school, I knew I wanted to start an enterprise that was more personal and individual," Rio says. "I was totally scared, as I think most people are when they start an enterprise."

"When I started out in the business, I wanted to be sure that I had structured my consulting to be as helpful possible, so I did about 20 or so free consultations for friends and family before I launched and asked them to give me some suggestions," she adds. "Because of this I was able to iron out the kinks once I began to get my first paid customers. This was extremely important as it signified that at the point I went live, I had so much practice and therefore launched my venture with a lot of faith."