Increase the size of your store with an Omnichannel Presence

Worldwide eCommerce sales will top 5 trillion dollars in the very first year ever this year. With this growth rate that's a good reason to shift all of your attention to on online. Yet, you could be missing out. Why? because there's plenty of opportunity in the omnichannel world of commerce.

Omnichannel Commerce unifies online and offline interactions, allowing customers to connect with your brand either in person, through the app, on your website, or through social media, and have a consistent experience on all channels. It is the gateway to ultimate convenience for your clients.

In the age of instant gratification and more competition to attract customers' attention the convenience could be the distinction. Let's look at how omnichannel commerce will result in greater consumer loyalty as well as more purchase and how to make the entire process smooth.

What exactly is Omnichannel Commerce and how important is it?

Omnichannel commerce means the creation of a seamless process for sales using multiple methods of shopping, including your online store and retail locations, as well as social media sites as well as other. This means taking a step back and considering the experience of shopping as a whole, not just on one individual site.

How can omnichannel commerce benefit you?

1. It offers a premium experience. Let's say a shopper buys one of your products at the festival stand in person Then, they decide to purchase the same item in a couple of weeks. The customer might go to your website or one of your social networks to find your brand. Through providing consistent experiences at the festival andonline, they know what to expect and understand that they're in the right spot. This encourages them to purchase every time.
2. This helps increase sales. In one study, omnichannel customers spent four to 10 times more than the customers who used a single channel.
3. It results in increased loyalty among customers. One study revealed that customers returned to an omnichannel retailer 23percent more often over other shops. This isn't a shock. A majority of shoppers will choose the company that is most responsive to their requirements and offers the best shopping experience.
4. This allows customers to have access at the ideal time for customers. Each individual client is unique. Many prefer browsing the products you offer in person. Others may want to buy a few items in the evening when they're out of town. Still others may discover the product on the social media platforms and want to purchase it without going through a separate payment process. Omnichannel commerce lets customers purchase whenever and where it they are most comfortable.

Tips for omnichannel commerce

How can you get the most out of omnichannel shopping and provide the best possible experience for your customers? We've made the necessary tools to assist you in not just bridge, but unify, different commerce channels.

1. Pay in one place, online or off

Imagine that you have a bakery that accepts online cake orders for birthday cakes. An omnichannel customer experience is that a customer can place their cake order in advance of a week's the date, then call the bakery after the order to include an extra cake topper before paying the full amount in person when they come to pick it up. They may also add some birthday candles upon purchase.

Your customers have now interacting with your shop in three different ways. But on the backend, all of these interactions have been tied to their first purchase online and are usually tracked from a single management dashboard. This means that, in the future, you can make recommendations based on their past preferences. This allows you to offer a more personalized experience for your customers, encourage frequent purchases, and increase their overall value of their orders.

However your clients decide to pay, the all-in-one dashboard lets you keep in-person payments within , so that all your transactions are visible and tracked in one place. Your customers will also enjoy a the convenience of having customers interact with your brand however and wherever it's most convenient for them.

2. Create recurring revenue through subscriptions

The translation of an online experience into an actual person experience is crucial, but it doesn't tell the whole of the story. Subscriptions provide the sameness and versatility to cross-channel customer interaction.

Assume you have the flower shop, which has a brick and mortar presence. People regularly visit the shop to place a one-off order for an celebration. It is then time to launch an online store so that you do not have to rely solely on customers walking into your store. This expands your geographic reach However, you're experiencing the monthly profits to be irregular and unpredictably.

3. Provide excellent customer support throughout all channels

Whatever way they buy from you, they will be treated with the same excellent customer service. Naturally, it will be different for every company and every scenario. Below are some instances:

• responding to email. Provide contact information on your site or even add a contact form on your contact page for people to contact you during the day or night.
• Answering phone calls. Set up a company number for customers who would like to get assistance via the phone.

It's important that you also provide all relevant information to each and every customer service representative. Give them product information and specs, return policies as well as shipping and delivery policies, coupons and sales information and more. to ensure they are able to respond to questions on every platform.

4. Keep your branding consistent

Omnichannel commerce is all about creating a seamless and consistent shopping user experience. Make sure to apply that concept to your brand too!

Whichever channel your customer is shopping through, they need to be aware that they're at the correct place. Make sure to use the same logo, fonts, graphics, and colors. Use the same language and messages. Make sure that information such as price, locations, phone numbers, and email addresses accurate and up-to-date.

5. Make it easy for customers to return goods

Make sure your policies are consistent across all platforms. You should also provide your support team with the latest data.

Get the most value from omnichannel commerce with payments

We'll assist you in delivering the best customer experience possible with an adaptable and flexible payment solution. You will also gain greater insight into your organization with unified customer information, simplified reconciliation, and seamless reporting on all payments as well as inventory. Payments is designed using a strong focus upon the security of your customers, stability, and compliance so you can concentrate on creating the best experiences for your customers.