Increase the size of Your Store by implementing an Omnichannel Storefront

Sep 22, 2022

Global eCommerce sales could reach $5 trillion within the first year year. If this rate of growth continues, it's tempting to make all your activities online. Yet, you could be not getting the full benefit. Why? because there's plenty of potential for growth in the multichannel world of commerce.

Omnichannel commerce is a way to connect offline and online interactions making it possible for customers to interact to your brand via your app and also through your site or social media, and experience a seamless user experience throughout every channel. This provides the ultimate convenience of your customers.

In the midst of instant satisfaction and more competitors to attract the attention of clients, this degree of access could be the key to success. We will look at how an omnichannel shopping experience can lead to greater consumer satisfaction and a higher purchases, and how you can make sure that everything runs smoothly.

What exactly does it mean to be Omnichannel Commerce and what is its significance?

Omnichannel commerce means the creation of a seamless experience for transactions across multiple channels such as your website and stores and social media and other platforms. This means having a look back and considering the experience of shopping as all-encompassing rather than focussing solely on one specific platform.

How can omnichannel commerce benefit you?

  1. It gives you a high-end experience. If a customer purchases the item at your festival booth in person Then, they decide to purchase an additional item within a few weeks. A customer could go to your website or any of your social media sites to search for your business. With consistent customer service throughout the festival as well asonline the consumer knows what to expect and can have confidence that they're in the correct place. This encourages them to purchase each occasion.
  2. It could help boost sales. In one study, consumers who use omnichannels spent between four and more than 10 times more than the ones who use only one channel.
  3. It increases loyalty among customers. Another study showed that people return to an omnichannel retail store 23percent more frequently than other retailers. This shouldn't come as a surprise. Most people pick an option that is able to meet their preferences and gives them the most enjoyable shopping experience.
  4. Customers can have access at the right moment for their purchases. The needs of each customer are distinct. Customers who are interested in a particular product may browse through the items they can purchase in personal. Others may want to buy the item quickly later than 11:00 when they're not home. Some may stumble across the item on a social media site and wish to buy the product without having to complete a separate checkout process. Omnichannel commerce lets customers buy at any time and anywhere that's most convenient for them.

Tips for omnichannel commerce

How can you get the most of the Omnichannel retail experience to ensure an enjoyable customer experience? The tools we've created are all there to help you not just connect however, but also unify the various retail channels.

1. All payments are made in one location on the internet or offline

If you run a bakery that takes online orders for birthday cakes, you should consider doing so. Being omnichannel for this scenario means that the customers are able to make the cake purchase online one day or two ahead. They can then contact your bakery within a couple of days to request a customized cake topper and complete the payment on the spot when they come to take it home. It is also possible to add birthday candles at the point when you purchase.

Your customers are now interfacing with your store's website through three distinct ways. However, on the backend, the interactions have been tied to their first online order and ideally tracked from one dashboard for management. That means, when you do in the future you will be able to offer recommendations based on the previously-used preferences. This allows you to offer a more personal experience to your customers and encourage them to purchase more often, and boost the overall worth of their purchases.

customer tapping a credit card on a card reader connected to a  store

However your clients decide to pay, the all-in-one dashboard allows you to keep any in-person transactions within  the same dashboard, ensuring that all your payment history is recorded and accessible all in one location. Customers are having a smooth experience that lets users interact with your company whenever and in the manner that best suits their preferences.

2. Make recurring income from subscriptions

The transfer of an online experience into real world is crucial, but it's not telling the whole of the story. Subscribers can provide continuity and flexibility to your cross-channel customer interactions.

Imagine you own a flower shop, which has bricks and mortar in its presence. Visitors regularly come to your location to purchase flowers for an celebration. Then you open an online store to ensure that you don't have depend solely on the footfall. The expansion of your reach is, but you're finding your income per month to be unstable and inconsistent.

a subscription viewed in the  Payments dashboard

3. Excellent customer service is available throughout all channels

However they buy through you, the customers should be treated with the same superior customer service. However, this could vary for each business and every scenario. Here are a few examples:

  • Response to emails. You can provide an email address to your website or include a contact form to your contact page for people to contact you anytime of the evening or during the day.
  • Answering phone calls. Establish a corporate number for those who wish to inquire about issues or seek assistance over the phone.

In addition, make every pertinent detail available for every representative of customer service. Give them product information and specifics, return policies and shipping guidelines, coupon codes as well as sales information, etc. so that they can answer questions from all platforms.

customer profile in Jetpack CRM

4. Make sure your brand remains constant

Omnichannel commerce is about creating a seamless , seamless purchasing experience. Make use of it for branding too!

Whichever platform your client is buying on, they must feel confident that they're in good hands. Utilize the same logos, fonts, graphics, along with the same the same colors. Use the same language and messaging. Be sure to keep information like prices, location phone numbers, addresses, along with email addresses, are up-to-date and accurate.

5. Easy to return products

Also, ensure that your policies are the same across every platform. Also, give your support team the relevant information.

Get the most value from payments that are omnichannel with payments

We'll assist you in delivering customers with a smooth experience through an adaptable and flexible solution. You'll also gain better insights into your business through unified customer details that is easy to reconcile and reports that are seamless on every payment and inventory. Payments was designed by focusing of safety, stability, and compliance. This allows your business to create the best experience possible to your customers.

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