Increase the profits you earn from your Email Marketing with MailPoet

The benefits of marketing via email

Based on HubSpot it is 91% customers check their email daily. Email marketing is an effective and tried-and-true strategy that keeps people interested in your image. Marketing strategies for email can assist in creating brand recognition in addition to increasing the volume of sales you make, create loyalty with your customers and maintain a sense of trust and respect to your company.

Email marketing can be an excellent way to gauge the desire of your customers to stay on top of their communications as time passes through. It's

• Measurable Monitor metrics in your store's dashboard by using MailPoet.
• TestingDivide audiences segments into half and modify one component of your email in order to determine which one is the most effective message.
• Low cost: Some providers, like MailPoet may allow you to begin without costs.
• targetable: It is possible to split groups according to any factor that is available to you.
• Almost universal: Email is readily available and easy to access. Most people have their email inbox (and phones) easily available.
• Temporary Emails can be received and delivered at any time throughout the day, with only a few hours' advance notice.

How can you design an email marketing strategy?

1. Set your goals

To be effective to be successful, the objectives of your marketing strategies for email should be specific, clear and achievable. For instance one, you must know the exact message you're trying to put across, the people your strategies are likely to reach in addition to how you'll measure your results and effectiveness.

2. Include subscribers on your email list

Invite customers to sign up to receive your emails marketing campaigns, offering discounts a single time, or inform them what they'll get when they sign up, including discounts and sales. Customers who are loyal to you can be rewarded by loyalty programs and relevant email messages. If you're planning to create incentives for new customers be sure to offer value to your customers along with being appealing and engaging, and in a position to deliver your promises to customers.

3. Choose an email provider which best meets your needs

Many email companies (ESPs) provide an email builder software to help you design elegant emails without the necessity for a developer who is professional. MailPoet allows you to build email using WordPress templates for email which provide a strong base from which you can modify to fit your business. The editor of MailPoet offers a straightforward interface. It lets you pick and choose the font, branding colours, and pictures to create the most unique and distinctive email design.

4. Segment your audience

5. Choose your email marketing campaign mail marketing

What exactly is an email campaign for marketing? A marketing email campaign is a series of messages on the same theme or triggered by a specific date. To give an example, you can send out a sequence of welcome messages when a customer becomes a subscriber. In this case, for instance, a marketing campaign could consist of an array of messages promoting special events, or announcing updates to the store. The majority of campaigns have the date of their end and commencement however, unless they're perpetual with the aim of the marketing campaign stays constant regardless of whether the content of the emails shift over time.

6. Automate your emails

Automating your emails will spare you a lot of hours of emailing in order to connect with clients. Additionally, it will allow users to include unique note to your email messages. In this way, for instance one example, you can automate emails for birthdays of customers and abandoned carts, announcements about stock, and even an entire campaign. Automation of email marketing can also guarantee that your customers hear from their email frequently and won't stay in a long time without communicating with them.

7. Re-evaluate your progress and make changes in your plans accordingly.

One advantage of mailing out emails is the information it offers. In this case, the integration of MailPoet to your store combines details of your business with your data on email for a clear view of what content your users are reacting to. This will help determine the effectiveness of your emails can be determined by studying open rates, click-through rates and sales attribution.

What exactly is MailPoet?

MailPoet is a platform for email that is used by more than 600,000 sites. With MailPoet you can create and send emails to customers via your store's WordPress dashboard using the drag-and-drop visual editor. MailPoet is integrated with Woo to use your store's data for automatized emails to help increase your business's profits.

With MailPoet You can:

• Keep a list of email addresses.
• You can create order- and behaviour-based segments that you will be sure to send to the appropriate persons.
• Run email marketing campaigns.
• Personalize the transaction email you send to suit your business.
• Automate emails to help drive greater sales.

MailPoet comes with additional features including integrated analytics, which provide pertinent details about opening emails or clicks, as also the attribution of sales. Keep improving your efficiency with email with each email you send out.

Design your marketing email plan with MailPoet

When you've successfully set up and enabled MailPoet on your website the service will assist users through the process and offer marketing suggestions to help expand your company. If you're looking to expand further in detail, MailPoet's documentation provides all necessary information.

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