Increase the number of customers who visit your site by running paid ads using Performance Max

Performance Max allows you to connect to more customers through Google properties like YouTube, Gmail, Search and Google's Google Display Network. Your advertisements are created automatically using the data that you've synced with Your Google Merchant Center, so you don't need to develop ads.

Google's machine-learning uses your feed of products to make and show various ads that are designed to target those most likely to be interested at the perfect moment. You can also create custom messages, images and URLs to campaigns that you've already designed to create very customized browsing experiences. Google then automatically tests multiple combinations in order to determine the most pleasing version which will increase your company's visibility and drive better results.

If you utilize Performance Max, your best-performing advertisements are displayed more frequently. The automated bidding function of Performance Max takes the guesswork out of the strategy you employ for keyword selection and the ability to integrate it with other ecommerce tools helps to streamline your workflow.

Below, we've listed a few of the new Performance Max features you can benefit from to help drive more sales.

Increase sales by applying these techniques

1. Connect your feeds to your products

The shop you run is distinctive, and so are the items you provide. With Google Listings and Ads You are able to add custom areas (known by the name attributes ) of your products listings directly to Google Merchant Center.

For customers to be able to find precisely the product they're searching for It is best to highlight specific aspects that are relevant to your product to supply buyers with advertisements that cater to their needs. If this is the case instead of merely providing results for blue knits, it is better to provide particular characteristics that describe the blue knits. Are they heavy, soft, knit, button down, or zippered? Make sure you specify the functions you want to use can assist in conversion, because customers will be able to discover exactly what they are looking to buy.

It is Google Merchant Center. Google Merchant Center is the first step in showcasing your product through Performance Max. The synchronization of your feeds will help:

• Improve effectiveness:Find new customers wherever they're looking or scrolling. Your ads will be displayed across all of Google's advertising options as also in different formats.
• Know the trends of your clients: Gain actionable insights that will help you improve your campaigns' effectiveness and better understand your audience.
• Increase traffic to your merchandise: Convert more shoppers into buyers with targeted advertisements and more insight.

The next step

If you want to map the specific characteristic of the product, click "Attributes" in the main menu of Google's Google Ads & Listings plugin. You can create and edit, delete, and check any rules that the user has created on the screen.

2. Increase sales with the custom ads you create

Once you've managed to connect your listing to the cloud, now is the perfect time to tailor your ads. By using Performance Max assets, you are able to upload customized photographs, images, and links as well as the contents in your product catalog. You can then utilize these to make advertisements that are more engaging. Learn more on Performance Max assets in this post or through watching this video.

By uploading additional text and photo assets lets you reach and communicate with the customers that are the most crucial for your company. It is essential to include an assortment of pictures attached to each product to give customers an idea of how the product will appear in the real world. The additional images can help Google to make a myriad of different variants that will catch attention of various audiences.

Performance Max's assets and custom-designed ads will help you increase business by:

• More visibility Images and website links assist your advertisements in getting more exposure and visibility on pages of results for searches.
• A higher number of clicksAssets can also boost the number of clicks by providing customers with more interactive ways to interact with your products and store.
• Better optimization: Google can change assets based on performance, so when one assets doesn't perform as well, a new one will be assigned to the ad.

Next step is to take

• Design collections of images to use in Your Performance Max ad campaigns. Upload additional images and various headlines to drive greater customer interaction and boost sale. Learn how to begin using asset groups in this help page.
• Set up a distinct web address for each ad that you run to provide customers a quick overview of your product offerings.

A greater degree of customization to your products' assets provides Google's machine learning tools greater leverage to produce the highest-performing ads which improve levels of customer satisfaction and more sales.

3. Make sure you promote your product

Promotions are powerful incentive which draws the attention of consumers and highlight your products which can increase the sales. When you're selling on the internet it isn't just about competing with other brands as well as any other media that diverts customers' attention away from your product. Promotions help get attention to ensure that buyers will remember your products in the moment they're ready to purchase.

If you've got a special offer that you have added to your products and you want to promote that deal, you can show in the ad campaigns you design using Google Listings & Ads. The customers will get a promotional link that will make your advertisement stand out and leave an impression. The other benefits of promotions are reaching users on various gadgets, increasing the clickthrough rate as well as increasing the conversion rate.

Once you have an active feed for your product on the Google Merchant Center, you can use Google Listings & Ads to offer a broad variety of different rewards, including:

• SaleThe sale badge and the strikethrough price annotations automatically display that an item is currently in sale as well as meet Google's requirements.
• CouponsYou could choose to select an amount of cashback; a percentage Buy one, receive one for free, or buy one, get a second one for less than a percentage discount.
• shipping:Offer free or discounted shipping.
• Price drop: A distinct price-drop badge will appear only when there is a significant drop on a fairly stable cost of a product.

The next step

Make and announce your offers and promotions. If you edit or create coupons on your dashboard under Marketing > Coupons and Coupons, you'll see a Channel Visibility options box to the left. You can click "Show coupons on Google" to turn it on.

4. Expand your reach

Multi-Country advertising is an automatic feature and it puts any country within reach. This could increase the chances of success. When you're done it will allow you to offer more services and grow faster.

• Extend: Extend your reach with multiple countries in the same language through one feed.
• Budget: The budget can be managed it all with one campaign budget.
• Demonstration Explore new markets with Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network and Discover.
• Follow: Pay attention to your statistics and control the campaigns you run from your store online.
• Enhance:Enhance your performance across all over the world.

Your next step

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