How to Write a Mission Statement (and examples) |

For any company, having the mission statement is a way of central "why" and helps staff, leaders, and clients remember why that it was established in the first place. It's the place an objective statement can help -- it explains the business's mission in a short summary and will help you rekindle the enthusiasm you have for your business.

No matter if your company employs one or one hundred employees You need to have the mission statement. This is what we'll discuss in this article:

• What is a mission statement.        
  
• The reason why a mission declaration has importance.        
  
• Guidelines to create a mission statements.        
  
• How to write your perfect mission statement.        
  

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What is a mission statement?

    Mission statement definition

A mission statement can be described as a one- or two-sentence outline of the things your business is doing, who it serves and what effect the company's work has. This big purpose will drive branding and work. It will be a statement to the customers, employees, and clients about where the focus lies and what type of company it is. Every business or entrepreneur should have a mission statement because it is a way to reiterate the reason for being.

There are a variety of methods of writing the mission statement. But all mission statements should contain some combination of the company's objectives, values, and purpose.

Here are a few of the mission statements behind the top brands in the world.

Some examples of well-known mission statement:

•         "Google's purpose is to manage all the information in the world and to make it available worldwide and valuable." Google - Google            
  
•         "To become the world's most customer-focused company" -- Amazon            
  
•         "To help people save money to live better" -- Walmart            
  
• "We aid people to achieve their self-sufficiency by making it easy to establish, manage, and expand a business. We believe that the future of commerce is going to have greater voices, not less which is why we're cutting down the obstacles to entrepreneurship in order to improve the quality of commerce for every person." Shopify*    
  

What is the purpose of an important mission statement?

Here are some of the main reasons that a mission statement is important:

• A mission statement can assist you in clarifying your company's goals.        
  
• This helps employees and contractors to understand how their work contributes to the success of the company.        
  
• A mission statement acts as a guide for the company culture since it ties in the values, norms, and beliefs of the company. It will guide the work environment as well as employee behaviors.        
  
• This can assist in attracting high-quality talent by explaining, in a single sentence, why your business exists.        
  
• Finally, an objective statement differentiates the business from competitors.        
  

However, isn't this simply a jargon used by corporations?

    "We behave towards others the way we would wish to be treated ourselves. We don't tolerate sexist or unforgiving behavior. Ruthlessness, callousness, and arrogance don't belong here."

What do you think of this mission statement? Perhaps a company that has this statement of mission could be an ideal place to work, right?

In reality, it's the purpose statement of the tiny company known as Enron. It applied for bankruptcy in 2001 following a string of scandals that resulted in the loss of $11 billion to shareholders.

So a skeptical person could ask whether mission statements are even relevant. They're not just the product of consultants who charge high prices and CEO retreats on weekends?

If they're not being taken into consideration, then indeed.

But look at the mission statements of some of the top companies and you'll notice that mission statements-for the most part-are being acted out.

Example:

• Amazon's claim to be "earth's most customer-centric business" isn't a hollow flexibility. The research shows that people choose the company due to its ease of use, tons of choices, and lightning-fast shipping. This is why they're expanding- because they give customers what they want.    
  
• Walmart's mission statement - "to reduce the cost of living so they live better"--reflects what customers believe about Walmart's brand. Customers choose to shop at Walmart because of its low prices. Don't forget about Walmart's simple return policy-for budget-conscious shoppers, knowing you can bring something back ensures that you won't waste money.    
  

Vision vs. the mission

    What's the difference between mission and vision?

Sometimes, vision and mission can be used interchangeably or as the same when they are in fact distinct. While both act as a guide for a firm, the following is the distinction:

A vision is future-focused
A vision is what an organization aspires to. It's the company's North Star. What the management wants to attain in the coming couple of years (e.g. what are your hopes and goals for the business? ).

A mission statement is here as of now.
While the mission describes why a business exists today. Instead of focusing on the future it focuses on the present - the things a company is performing and how it plans to achieve its goals.

Examples of vision and statement of mission

TED

    As an example the company TED (Technology Education, Technology, and Design)'s mission is "Spread ideas," as well as their vision declaration is "We believe passionately in the power of ideas to change lifestyles, attitudes and ultimately, the entire world."

LinkedIn

    Another instance is LinkedIn. Their mission statement is "To bring together the world's top professionals in order to help them become more efficient and profitable." Their mission statement is "To bring economic prosperity to all members of the global working population." LinkedIn's mission clear states what they do and for whom, with an ambitious goal of helping every working person around the world.

How do you create a mission statement

If you're looking to create your own mission statement that is compelling, here are some steps to take. If you're just starting out, you might be in the middle on your own. If you have an existing company, bring your staff together to brainstorm these actions. It is also possible to survey your customers to find out what they are most interested in.

1. Describe the business's purpose

Let's first start with your "why." Create a paragraph about the main reason behind the company's existence, or why you started this business in the first place. What's the problem you solve?

    For example, a stationery business might claim that it was founded in order to create top-quality items to aid their clients in staying well-organized and inspire imagination. Each time they tried to purchase a planner for their own use, they could not find the one that was appealing to them each planner they looked at was dull and dull, which was the reason they chose to create the company of their own to address a gap on the market.

Create a word cloud or think of terms and phrases that relate to your purpose. As this is an ambiguous concept, here are some ideas to help you get started:

• What makes our clients say we exist?        
  
• What would our customers/potential potential customers think they enjoy the most about our company?        
  
• What issues can we help our customers solve?        
  
• What requirements do we have to provide to our customers? (e.g. the company that makes stationary doesn't only provide planners. It's creating an inspirational organization. )    
  

2. Explain what your company does

The mission statement includes what your business's mission is. These are some of the questions that can aid you in creating your a mission statement:

•         What kinds of products or services do you provide?            
  

Then, describe what the business provides, whether it's product or service-based. As an example, a stationery company might say that they make unique notebooks, journals, planners, and calendars.

•         What is the niche you cater to?            
  

After you've got the fundamentals down, be particular to make your company stand out from competitors. Perhaps you serve a certain niche (e.g. freelancing, stay-at-home parents, or graphic creators) perhaps it's the material you use which is unique, or your service is unique from other companies. '.

•         What values help to deliver the following?            
  

That same stationery company, for example, might say that they use recycled paper to make unique notebooks, journals, planners and calendars that help business owners stay organized. When they state these facts, the company is highlighting what makes them unique and who they are serving, allowing them to make a mark in the sea of competition.

3. Think about what is most important to you.

When you've written about the reason of the organization's existence, and what services they provide, you'll want to outline the procedure (how they carry out what they do). It's important to list the core values of your company. A few examples of core values are:

• Honesty and respect        
  
• Collaboration        
  
• Impact and purpose        
  
• Forward-thinking        
  
• Curiosity        
  
• Innovation        
  
• Providing equal opportunity        
  
• Delivering excellent customer service        
  
• Protection of the environment        
  
• Sustainability        
  
• High-quality goods and services        
  

If we look back at our company's stationery They might state that they are a firm believer in creativity. They showcase local talent by requesting artists every month to design unique prints that they use on their products. They also value sustainable practices and the protection of the environment because they utilize recycled materials.

4. Refine and revise the mission statement.

When you've written some variations of the mission statement, pick that one you feel fits best. It is vital to the success of your enterprise So take your time. It is possible to return to it in a couple of minutes or days, with fresh eyes. Examine if the words make sense to you and your readers can easily understand it.

It's not uncommon for organizations to pivot over time so it's essential to revisit your mission statement in order to make sure the message is relevant. However, you should choose something that can be your North Star for a time.

Strategies to keep at heart when you write your purpose statement

Be clear and concise

These examples of mission statements below show how a good mission statement is not always long. Make sure you are clear and concise regarding the impression your business wants to make in just the space of one or two words. Remove anything that feels out of place or doesn't add value.

Beware of jargon

Avoid using technical terms or terms in your mission statement. Your goal is to make it easy to understand, and not make you feel confused.

Find balance

Find a way to strike a balance between optimism and reality. Make sure you are realistic about what you are doing, however be optimistic about the impact you'd like to create.

Get feedback

Be sure to inquire with your employees and other stakeholders about the purpose statement. Check if they agree with it and what they'd change.

Mission statement examples

Here are some examples of generic mission statements which you could use for motivation:

Example 1
Offering women ethically sourced clothes designed by American designers to make them look fashionable while being relaxed.

Example 2
Providing freelancers with a brand strategy to make them appear as professionals who can attract those who are interested.

Example 3
Helping small business owners become more visible and seen as experts in their field by creating engaging videos.

Example 4.
Making chocolates that are gourmet to the food lover, with natural ingredients.

5
Implementing financial solutions that are actionable for parents, allowing them to achieve their investment goals and retire earlier in life.

Example 6
Assisting CEOs in creating workplaces that are a place where conflict dissipates to create growth opportunities.

Example 7
Promoting the positive power to widowers with creative programs.

Example 8
Aiding companies to transform themselves by seizing opportunities and embracing change.

Example 9.
Transforming women's bodies and lives through holistic nutrition so they can live their lives in the most fullest way possible.

10.
We create stunning, unique jewelry that's as unique as our clients.

Conclusion

Now that you have a powerful mission statement, make sure you use your mission statement! It can be used in your marketing, like on your social media bio and on your site. It is also possible to print it out and hang on your desk, so that you can remember the reason you began your business in the first place.

We at Mighty We encourage creatives to create their Large Purpose (our equivalent of an Mission Statement). This is the primary reason for forming the community. This can only be accomplished by the members coming together to answer the need. It's why a community exists in the first place.

If you want to take your company up to new levels by creating a community as well as a platform for courses, content and other events, Mighty is your preferred platform.

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