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How to Write a Course Description that Sells (with an example) (with examples)

Oct 28, 2022

 Last updated: October 28, 2022

A course description is among the most important aspects that you must be able to master in the beginning of your online course. This is what your potential students will read before making a decision on whether or not they want to buy the online course.

This is a way to introduce yourself as well as your online course which is why you need to make sure you make sure you are putting your best foot forward. In this article we'll give you information on the importance of course descriptions and how you can write them effectively to support your product.

Below is a brief list of topics that we'll cover:

What Is A Course Description?

A course description can be described as an overview of your subject, course information, and the learning objectives. Participants will be able to read the descriptions of your course and make an assessment as to whether it is the right program to the person they are looking for. The description of your course should be not more than one hundred words and clearly written and specific words.

What is the reason you should Write a Good Course Description?

Think of a course description as a small advertisement for your service. A well-written course description means that many potential students are attracted to your course. What exactly does a "good" course description really mean?

An excellent course description can be engaging.

Similar to an effective ad or commercial, a well-written explanation of the course will catch readers' attention. Do not use boring or repetitive language. If a potential learner is disinterested while reading your descriptions of the course, they may think that your content is going to not be interesting.

A well-written course description is accurate.

Your summary should give potential students a realistic understanding of the expectations while taking your course. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A well-written course description is written with proper spelling and grammar.

This is a critical point. If there's typographical or spelling errors in your course description, potential pupils aren't likely to be able to trust the knowledge you have. Have someone else read your course description to check for errors, or go through an online edit review.

A good course description uses the present tense, active voice

It's a straightforward method of drawing the reader in by eliminating irrelevant words and data. (If you find this suggestion unclear, don't fret; the examples below will help you understand.)

Four Questions You Should Ask Yourself Before Writing a Course Description

Before you start to write the course description You should spend some time to gather and organize your ideas about the contents. The description is meant to inspire potential learners to buy the course. These are some issues you could ask yourself prior to you start writing your course description (jot down your answers in point form):

Why am I interested in this subject?

It's possible that this specific expertise has helped you in a practical way to you in the day-to-day routine. Maybe it's been a relaxing hobby and beneficial for your mental wellbeing. Make sure you remember what brought you to this topic to begin with and that can help you to understand the best way to market the idea.

The reason why other people would be interested in this particular topic?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What would you say? What would you say to them that could inspire the audience to become interested? What if you had to argue with them a little to convince them that the topic is worth their time?

What do you wish students to understand, comprehend or have at the conclusion of your class?

What do you plan to instruct them?

It is very specific. What teaching methods do you mean to employ? Do you intend to have your material primarily presented in the form of a lecture? Do your assignments have to be hands-on and interactive? Is there a final project?

After you've had a few minutes contemplating these issues, you're ready to go on with the step-by step guide.

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How to write a Course Description (Step-by-Step Instructions)

1. Choose a course's title

The course's title is essential. The title should be simple and also entice your reader to click into the complete course description content. Be specific. Think about the voice you'd like to use. Is your course academic and research-oriented? Does it appeal to casual students looking for something to do as a pastime? (If you are offering a series of courses Include a class number if applicable.)

Here are some of them:

  • The Essentials of bookkeeping
  • Making the Quilt: Fundamentals of Quiltmaking
  • Taking Essay-writing To The Next Level
  • Ultimate Graphic Design Training from Beginner to Pro

You'll notice that the course titles above provide some indications of a specific skill in addition to the prospective students' skill level.

2. Introduce whystudents should take your course

You want to begin your paragraph with a couple of phrases that are appealing to your readers' needs, passions or curiosities. What's the primary reason someone is seeking out the course you offer? What are the issues you are looking to address in their lives? What kind of transformation would they be able to attain after taking the course? Once you figure that out, you'll be able to connect to them at that point.

Sometimes , it is helpful to begin by asking a question. If, for instance, you're teaching a course in framing the image, you may begin by asking "What is it that makes an image attractive?" or "Why does the way we frame a picture impact our emotional response?"

Sometimes, it may be more effective to begin by making a statement that sparks the interest of readers. There may be a significant historical aspect to be made regarding your subject, or a general consensus which is worth thinking about. For example, if you're teaching a class entitled LOOK UP and BIRDWATCHING FOR BEGINNERS it could be a good idea to begin with, "Whether it's their colorful plumage, distinct voices, or a curious behaviour, birds have always been interesting to humans."

This is also the perfect opportunity to engage with readers about the exact thing that led them to study an educational course about your subject.

3. Communicate the things you intend to teach and how you'll present it

Then, you provide the students with two or three paragraphs on what you'll be doing to teach your course, the methods that are used and what learners should come away with. Are you going to teach primarily through classes? Will there be articles and cases study? Are there practical, hands-on elements? That's when you need to utilize present tense as well as an active voice. This is a challenge for those who write in a passive voice. Below are a few poor examples of corrections

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POOR EXAMPLE:"Well-known photos will be examined and discussed in order to discover more about composition."

Correction: "Lectures examine and discuss the composition of well-known images."

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A POOR EXAMPLE: "In this course, birdwatching fundamentals are taught through lectures, group discussions, and assignments."

CORRECTION:Students explore the basics of birdwatching through lectures and group discussions. Birdwatching assignments that are online encourages real world experience.

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Tips: provides multiple lesson kinds, including video-based lessons and quizzes. Surveys assignment, embeds and more. It allows you to design an engaging educational experience that will appeal to a variety of learners.

4. Refine with details

  • Beware of using clichés such as "In this class we'll ..."
  • Do not say "Students will learn," since you can't guarantee that they'll master everything you aim to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Consider carefully naming particular documents, materials, or software, since that aspect of your class could alter as time passes.
  • Beware of jargon and terms that your potential student might not understand, especially if it's a course for beginners. Except designed for students with advanced levels (and the prerequisites are clearly stated) It is important for your descriptor of the course to appear welcoming to students of all levels and experiences.
  • Keep in mind your target audience. For example, a class description should focus on the student's perspective.
  • Use gender-neutral language. When referring to your potential customers, make sure to use general terms so that nobody feels excluded simply by the language that you select. Think about the following possibilities: students, participants and artists. Group members, as well as group members..

Course Description Examples

THE LIFE OF THE SHORT Story

Why is the short story appealing? What makes short fiction uniquely poised to explore the human state of affairs? Lectures explore classic and contemporary examples of short stories, examining key craft elements pertaining to plot, voice and character development. Students write their own writing assignments for critique and feedback, to create a completed story outline and an enunciated initial paragraph.

INCLUSIVE LEADERSHIP: ABOVE THE ZIZWORDS

Is inclusivity simply a box that you have to tick off? Does inclusive leadership really have the potential to make a difference? Through statistical and case study analysis, students study how inclusive leadership affects corporate culture, morale and productivity. The students study best practices and problem solving through role-playing real world examples. A special focus is placed on developing confidence and the resolution of conflicts.

The Past: GENEALOGY for ENTRIEPRENEURS

Being aware of who we are is understanding where we're from. Where do we start? A thriving genealogy industry means we have never had more tools available to us. Seminars will explore methods of research and the benefit of different online genealogy archives. Students determine their own, personalised learning and research objective for the final project. Individual coaching sessions are available.

Offer Online Courses for Sale by using

There are many choices for how you can format your description of course. It's really about personal preference. Prior to beginning editing your course, the page will appear as follows:

The best option is to utilize the space under "Course Title" as your opening paragraph; it is the one that will appeal to your reader's passions as well as curiosity. The content under "Example Text," can be reserved for the rest of your content. Explore different variations until you find the one that looks good. Here's an example of what you can format your description for your course. (And obviously, you'll need to choose images that are appropriate to your text.)

It's true that there's no single way to format the description of your course on the course's page. Fiddle around with it until it appears for you.

Benefits of selling your course on

  • Free forever pricing. There is no cost until you begin to sell your course. There's the transaction fee of 5. If your company grows it is possible to move to a zero transaction fee plan.
  • Diverse lessons This platform combines text and video lessons with questions, assignments, embeds as well as surveys. This creates a more compelling learning experience.
  • Drip Content You may opt to publish some course material on a future date.
  • Sell Your Courses With Different Product Types: customers can also sell subscriptions, coaching, and physical products (among others) this allows for more streamlined learning experience and more revenue opportunities!
  • Fully Customizable Sales or Landing Page:Sellers are able to customize their landing webpage using the store builders. This way, the look and feel of your site is more a reflection of your brand and product. It is also possible to implement certain areas on your website that increase the conversion from website users to students who pay.
  • Variety of pricing options It is possible to offer multiple course pricing including subscriptions, one-time payments or even payment plans

Final Thoughts

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