How to Upsell by Creating an Ad-Free Membership for your website

Apr 29, 2023

Contents

     Reader Disclosure

From zero to hero How Advertising Hatred can boost Your

Do you remember the last time that you read newspapers or, even more importantly you downloaded a recipe that you like from an online site. Advertisements can be way exaggerated.

In certain industries editors and authors require advertisements to help monetize their content - whether or otherwise.

And most readers don't. This is why almost all websites with recipes have the "Jump onto recipe" button. You can be sure that they are among the most clicked websites on the web!

But there's an opportunity to earn a profit from the disdainful cloud hanging over your advertisements. There's a silver lining selling up.

If you've got an WordPress website designed around an ad-based approach, there's a great chance to turn free visitors to paying subscribers.

And you can do it quick, no matter the way or where you place your advertisements.

Low Hanging Fruits for WordPress Websites

It is possible to create a completely ad-free user experience that your customers will be grateful (and will pay) to pay.

You are able to easily block your ads from being seen by members paying. Because it is so versatile, it is possible to create custom ad experiences depending on your membership levels.

As an example, a recipe blog might create the material on its site absolutely free, and include ads all over the place. Some options for ad locations include:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. Blocks that are in line
  5. Popups

To create value for paying members The site's owner can block certain or all of the ad spaces from paying members.

Convert visitors who are free to members who pay quickly and easily

As an example, you could block pop-up and on-line advertisements to members who are simple.

So, your basic members can still view the sidebar as well as other ads outside of the content section. In addition, you could offer them an upgrade to stop advertisements.

The structure might look like this:

  • Free Visitors who are free get all ads displayed in footers, headers, sidebars, as well as pop-ups
  • Basic visitors only see advertisements in the footer, header as well as in the sidebar
  • Pro - Visitors see no ads

Strategies for Serving Ads on WordPress

First, let's look over the most common methods for placing advertisements on the WordPress website - dynamic insert as well as dynamic insert.

     Static Insertion    

This method is perfect for people with only one image or hyperlink you would like to include in the form of an advert. It is as simple as adding your image and inserting a link using Block Editor.

Dynamic Insertion

It is the most common way to allow advertising to be placed in specific areas. The theme or the plugin usually chooses the times when ads will show up. Often, a third party advertising network, like Google Adsense, will determine the advertisements that are displayed.

If you're using dynamic or static ad insertion, the methods of hiding ads from paying users are similar.

How do you hide ads on behalf of subscribers or Paid Members on WordPress

If you're searching for the most effective method to provide your users a top-quality and unadvertised experience, it's best to begin with setting up .

It's the most secure method to control the visibility of your content within WordPress. Let me show you how I'm talking about.

cta character

Begin Today!

Get paid to create your content.

How do you configure your system so that it provides you with the most optimal experience possible, including absolutely no advertisements

The installation process is as easy like installing any other plugin. Once the plugin is installed, it will guide you through the steps needed to set up easily.

We've written a number of articles about this topic in the past. And now, we've put together a handy tutorial video to help you get started in a short time.

WATCH >> SETUP OVERVIEW

The best Ad Management plugin for WordPress

If you don't have an application or theme that has advertising management features, you'll need to download an ad-management plugin. There are a variety of premium and free plugins that allow for dynamic ad placement. My personal favorite, as well as the one we are using  advertising, is called AdSanity.

In the case of the illustrations in this post I'm using my second-favorite ads management tool, Advanced Ads.

Utilizing rules to take ads off to Members

After you've installed the program and configured the system, you can now create the ad-free rule. From the admin panel select Rules and then create a completely new rule. Choose to use the part of the rule type to accomplish this.

On my Sandbox site, I've got two levels of membership: Premium and Executive. My rule is set to control content exclusively for Executive members. I intend to hide advertisements for those who are members of the Executive membership.

In the image above, there are examples of shortcodes used to either show or hide the content that follows this principle. Let's get started.

Making use of the Shortcode to hide ads Utilizing an Shortcode to hide advertisements WordPress

The majority of the well-known Ad Management plugins allow you to display advertisements using the shortcode. In this case, I'm using the Paid program Advanced Ads..

This approach is compatible with our favorite program, AdSanity. It works with nearly every other ad-management plugin.

Insert your advertising shortcode into the area you'd like to show ads. It should be wrapped around the hide shortcode. This is what it appears like with an ad inline between paragraphs in my fictitious blog.

The technique is intended to hide the advertisement's contents from my Executive level members. Anyone not an Executive member will see the ad. As an example, in my instance Premium members will still see the advertisement.

Do you see the advertisement in the sidebar as well? This is a widget I'll explain how to handle advertisements within widget sections later. However, first, I'll demonstrate what my Executive Members experience when they read the same article.

Utilizing protected Blocks to block advertisements by hiding ads WordPress

Once you have installed it after which you'll find a brand new block that's called protected. This is a protected block. gives you granular control of nearly every element of content within WordPress.

It is possible to add an unsecure block in the form of a blog post, a webpage as well as course lesson, in the shape of widget. The AdSanity plugin allows you to add an advertisement or even a complete set of ads in the widget.

To block advertisements in a widget create a block that is protected to the widget. This is how you can accomplish this with Divi.

In the WordPress administration menu is accessible, go into Divi > Theme Customizer. Choose Widgets, and then Sidebar.

After you've added the secure block You can set it up to use the rule that you wish to refer to. Make sure you select the option that permits you to Hide the content of members in the rule.

Next step is to drop the ad/ad group onto the blocked block. You must save your configuration before you try it!

The process of wrapping

This is a simple way to control content. If you're using ads to make money from your blog, then you'll need . Imagine the possibility of generating steady, consistent revenue from paid users or subscribers.

It's a fantastic way to upsell your loyal customers. And it doesn't require large amounts of effort. It's the most difficult part deliberating on the amount to be charged for membership...

What should you price for an ad-free subscription

It's not a lot of paid members which are worthy of the effort. Plan out the number of repeat customers that you'd like convert into paid subscriptions. Do you have the capacity to get less than 20 percent of your current clients join?

For a great example of this strategy that is in use, take a look at my personal most-read recipe blog, 40Aprons. Of course, they're also one of our top customers too.

Start NOW and listen to>> > 40 APRRONS CUSTOMER STORY

Do you have any concerns about the best way to improve sales? Perhaps by creating an ad-free product? Share them with us in the comments section!

Article was posted on here