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How to Upsell by Creating an Ad-Free Member for Your website

Apr 29, 2023

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From Zero to Hero The Ways in which Hatred can Boost Your

Remember the last time you was reading a newspaper article or perhaps the recipe you have always loved from a website. Advertisements can be overblown.

In certain fields, however creators and publishers need advertisements to make money from their product - regardless the fact that readers are fanatics or otherwise.

And most readers don't. Therefore, nearly all recipe websites have a "Jump To Recipe" button. It's likely that those are the most popular links on the internet!

The silver lining of potential to the cloud of disdain hovering over your advertisements. That silver lining could be upselling.

If you've got an WordPress site that's built around the idea of monetizing ads there's an amazing possibility to convert free users to paying subscribers.

It's possible to do this fast, regardless of how or where you show your advertisements.

Use low hanging fruits for WordPress Websites

You can provide an advertising-free experience which your clients will love (and will pay) for.

It's simple to conceal your ads from the eyes of those who pay. And because is so flexible that you are able to make your own advertising experience based on membership levels.

A food blog may publish all of its contents at no cost, with ads throughout. Some options for advertising are:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. Blocks that are in-line
  5. Pop-ups

To create an opportunity for paid members to benefit, the site owner may restrict certain or all of the advertising areas for paid members.

Convert visitors who are free to paying members effortlessly

For example, you can hide pop-up ads and advertisements in-line for members of the basic level.

Therefore, the basic members can still access the sidebar as well as other sections that are not in the content section. You can also give them a pro upgrade that will block all advertisements.

It could be a structure similar to this:

  • Free Visitors that are free can view all advertisements in the header, footer and sidebar and in-line with content as well as pop-ups.
  • Basic Visitors will only see ads in footer, header and the sidebar
  • Pro - Visitors see no ads

Strategies for serving ads on WordPress

Before we begin, let's take a look at the most popular methods of placing advertisements to users of WordPress. First, let's look at the two most popular methods of serving advertisements on WordPress site: dynamic insertion or dynamic insertion.

     Static Insertion    

This technique is ideal for those with one image or link to share as an advertisement. You can do it by inserting the image, and after that, you can add a link to the image using an editor to create blocks.

Dynamic Insertion

This is the most popular method that allows for the placement of relevant advertisements in specific locations. A theme or plugin often determines where advertisements will be placed. Most often, a third party advertising network, like Google Adsense, will determine the ads that will be shown.

Whether your ads are dynamic or static ad insertion, the methods to hide your advertisements from paying members are similar.

How can you block ads from Paying Members or Subscribers on WordPress

If you're looking for the most effective way to give your readers an excellent and free of ads experience, you'll need to get started with setting up .

It's the most reliable method of controlling access for any content posted in WordPress. Let me show you what I mean.

cta character

Act now!

Start getting paid for your blog posts.

What do you need to do in order to set up your system so that it can provide the best possible experience with no ads

It's as easy as installing other plugins. Following installation, the application guides you through the main steps for setting up quickly.

We've written many articles on the topic and have got this video tutorial which will get you going fast.

WATCH >> SETUP OVERVIEW

If you don't already use the right theme or plugin that is able to handle ads, you'll have to install a plugin. There's a wide range of premium and free plugins that provide dynamic ads insertion. The one I like the best, and also one we utilize for our own use  our own use, is AdSanity.

For the illustrations of this blog post I'm employing my second most-used tools for managing ads, Advanced Ads.

Using Rules to Remove Ads for Members

After having been installed and set-up, you're ready to create your ad-free policy. Within the admin panel, navigate to Rules, and then create a completely new rule. You can use rules that use the partially rule type in this.

My sandbox site I have two membership levels: Premium and Executive. My policy is to limit the content I offer members of the Executive level. I plan to block advertisements from those who have joined the Executive membership.

In the above image there are examples of shortcodes that show or conceal content in accordance with the principle. We'll start with the first one.

Making use of the Shortcode to block ads from WordPress

Each of the most popular Ad Management plugins allow you to show ads with shortcodes. In this case I'm making use of the Free Advanced Ads plug-in.

The process can be done with our AdSanity plugin, the plugin, and almost all other advertising management tools.

Put your advertising shortcode in the area you would like to show advertisements. Wrap it around your hide shortcode. The way it looks with an ad space in-line between the paragraphs of my fictional blog.

The method is designed to hide the advertisement's information from executive levels of members. Anyone who is not an Executive Member is able to see the ad. For my instance that is the case, Premium members will nevertheless see the ad.

You can see ads in the sidebar as well? That's because it's a widget. I'll show you the best ways to handle ads in widgets later. However, first, I'll show you the experience my Executive members have as they read this piece.

Utilizing Protected Blocks to block ads by hiding ads WordPress

After installing  WordPress, you'll notice a newly added block item called Protected. This is a protected block. This block gives you control over almost every aspect of your content within WordPress.

You can add a protected block in a course, page, lesson, or the design of an element called a widget. The AdSanity plugin allows you to add advertisements or groups of ads into the widget.

For example, to block ads inside a widget, put a protection block in the widget. That's how you can do it with Divi.

In the WordPress admin menu go to Divi > Theme Customizer. Select Widgets, and then Sidebar.

If you decide to add the block, simply configure it to reference your rule of choice. Then be sure to select the option that will stop any content from members who are included in the rule.

The next step is dropping the advertisement or group into the protected block. Be sure to save the configuration and check the configuration!

Wrapping UP

It's clear that is a simple way to control content. If you're using advertising to generate income from your blog, then you must . Imagine a steady, consistent income from paying customers or members.

It's an excellent opportunity to entice those who are your faithful customers. This isn't much effort. One of the more difficult aspects could be deciding the amount of charge to be charged per month for subscription...

How much should you charge for ad-free membership?

It doesn't require many paid subscribers to be worthwhile. Set a goal of how many return visitors you'd like to convert into paying members. Can you make just 20% of your frequently visitors to join?

For a great illustration of the way this technique is being put to use check out my personal favorite recipes blog called 40Aprons. Of course, they're also among our most loyal customers as well.

Check it out now >>40 Aprons' STORY OF A CUSTOMER

Are you unsure of how to boost sales through the creation of an advertising-free version? Let us know in the comments section!

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