How to Set-Up Google Analytics on Your Membership Site
If you're looking to enhance your website's member experience, you need a way to know how your site is performing. In the end, if you don't know about the actual situation, how do you be able to tell if the efforts are having an effect, whether that's positive or negative?
One of the most effective and most popular ways to gain a thorough understanding of the various aspects of your website is to link it with Google Analytics. It is a Free Google Analytics service.
Doing so lets you quickly be able to see in a glance how many people are visiting your site, which pages are most popular, and where your visitors are located.
Google Analytics can do a lot more than that though. So whatever aspect of your website's membership that you'd like to observe or enhance, this no-cost service should provide you with all the information you need.
In this guide will show you how you can easily install Google Analytics on your membership website to begin to gain a greater understanding of who's visiting your website, what they're doing once they've arrived, and how effective your site will be against the goals you set for it to achieve.
How to Set Up Google Analytics on Your WordPress Membership Site
While any website can be integrated with Google Analytics, WordPress users are particularly well-equipped in connecting to this free service.
While there are a number of plugins to simplify the process of connecting a WordPress website with Google Analytics, arguably the most widely used one is Google Analytics Dashboard Plugin designed for WordPress created by MonsterInsights.
With more than 2 million installations active with a rating of 4.4 out of 5 as well as both free and paid versions of the plugin, it can be used to integrate the various types of WordPress websites to Google Analytics.
Join Google to create a new Account
If you're still not registered for one of the Google services like Gmail as well as Google Drive, or you'd like to use a separate account with Google Analytics, the first procedure to set up Google Analytics for your WordPress member-only website is to sign up for an account with Google. Google account.
In case you want to set up an account you can create one via the Google Analytics webpage.
Create a New Google Analytics Website Profile
After registering to create an account with your Google Analytics account and logging in, it's a good idea to set up a brand new account for the website that you'd like to utilize Google Analytics with.
Since one Google Analytics account can be utilized to analyze and monitor several websites, it is possible to make multiple profiles in order to make sure that your data is separated.
When logged into Google Analytics, click to open the Admin option in the lower left-hand corner.
From the screen that's displayed after, select the Create Property icon.
When you are on the Create Property screen, choose the type of website, and then enter the name and address of your membership site. Once the next screen that includes the tracking ID is shown, your new site property is successfully created.
Install a WordPress Google Analytics Plugin
Once you have your Google account in place and signed into Google Analytics, it's time to set up a plugin to your WordPress website in order to speed up the integration of Google Analytics to your website.
For installing this plugin, or any other plugin, log in into your WordPress dashboard, and then go through the Add Plugins page by clicking to the Add New button beneath the Plugins menu.
On on the Add Plugins webpage, type MonsterInsights into the search box and click the Install Now button to select the Google Analytics option from the returned results.
Once you've pressed the Activate button that's displayed when you click the Install Now button The plugin has been installed and activated on your site.
It's likely that you'll be taken to the page for getting started of the plugin, where you'll be able to see a brief video description of the Google Analytics Dashboard Plugin for WordPress from MonsterInsights.
The time has come to connect your WordPress site to your Google Analytics account.
Integration of Google Analytics with Your WordPress Membership Site
One of the reasons why Google Analytics Dashboard Plugin for WordPress created by MonsterInsights is the most recommended choice is the wizard-based setup feature which makes it easier to get started using this service on your site. If you are able to see the Launch Setup Wizard button in the dashboard of your WordPress dashboard, click on it to get started.
If the launch button isn't on display, click on the Settings option under the Insights menu on your WordPress sidebar on your dashboard. After that, you'll be prompted to run the wizard. By answering a few simple questions, and clicking on some buttons, you will be able to installed Google Analytics on your membership website in no time at any point.
Just remember to select the Google Analytics profile you want to make use of (probably the one you created earlier in this tutorial) on this website in the correct section.
After you've gone through all the steps, you will have connected Google Analytics to your membership site.
Looking at Your Google Analytics Information
Another reason why Google Analytics Dashboard Plugin for WordPress created by MonsterInsights is an extremely popular option is that it allows you to access your analytics statistics from your WordPress dashboard instead of just on Google Analytics. Google Analytics website.
Additional data and statistics are accessible at the Google Analytics website, but for convenience, it's good to know how to access an instant overview of your principal metrics through your WordPress dashboard.
Final Thoughts
Once you've got Google Analytics set up on your WordPress membership site You can begin to gain a deeper comprehension of the audience you have as well as how they are engaging with your content, and the effectiveness of your website is at converting visitors into members.
If you'd like to learn the more details about Google Analytics, we've published an article on how to use Google Analytics to improve the performance of your website's member-only. You can also take an instructional course that is free at Google Analytics. Google Analytics website for people who want to make the most from this tool.
Are you having any concerns regarding using Google Analytics with your site's membership? If so , you can leave your comment in the box below.