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How to sell online courses from Your Own Website How to Sell Online Courses from Your Own Website

Oct 7, 2022

As the world is changing rapidly in the field of learning and the growing popularity of online learning, it is expected to surpass 3 billion U.S. dollars by 2026. It is a lucrative opportunity for industry experts to monetize their skills and expertise by offering online classes.

In this article in this article, we'll detail the step-by-step procedure for selling online courses from your own website to send you on the path to establishing a successful online business for your course.

Are you prepared to get started? This is a brief outline of subjects we will be covering:

Why Should You Sell Online Courses from Your Own Website?

Selling your online courses from your personal website, rather than selling them via an external course vendor provides a range of benefits.

Complete Control over Your Sales Materials

If you are selling your course on your site, you have the ability the option of deciding how you will create and display the sales material you have created, such as your course preview, course descriptions, testimonials from students, and so on. You are able to sell and promote your course however you like.

This can potentially increase your conversion from website visitors to paying customers as you control the exact content and placements of your teaching materials in a way that would make it easier for students to take your course.

Avoid Paying High Fees to third-party marketplaces

Some online learning marketplaces/websites charge relatively high commission fees and/or subscription fees - taking a big cut of your profit. When you sell products on your own site it is possible to retain all of your profits. Why should you work for hours in order to bring visitors to sites that take a big cut of your revenue?

Complete Control over Pricing Strategie

The possibility of selling your courses on your website implies that you're able to have an abundance of freedom in pricing plan for your classes. In particular, you can offer subscriptions or payment plans instead of making the whole course cost at the time of purchase. You'll still be able to offer your courses for students who might have otherwise rejected your online classes because of the high upfront prices.

The ability to sell other complementary Product

The website you own allows the sale of other items to the online course such as worksheets, ebooks, templates, and more. These can be sold together to improve your chance of making more money.

Better Brand Recognition with Your Customers

Instead of directing your audience to buy your course from another website offering online courses instead, they will remain on your site (or visit it after clicking a link from your post on social media about your course).

That means you're improving youronline business' brand recognition ... instead of the brand of someone else's.

What to Look for When choosing a platform for creating and market online courses

It is crucial to select the appropriate online platform for your course or learning management system , so that you're able to develop your course as well as make it available on your website for sale.

Are you able to create a variety of Lesson Formats?

First, your course creation platform should allow you to create a variety of lesson formats. It isn't a good idea to be tied into only having the ability to make videos for your lessons.

Can You Use the Platform to sell other types of Products?

Though some platform for course offer great tools for teaching classes, they aren't suitable to sell other kinds of product - like physical goods or even electronic downloads such as ebooks. It is only possible to use them to market your online course.

Ideally, you want not to have to work several different platforms for every product you sell. Choose a course creation platform which allows you to sell many different products and develop your sales funnel, as opposed to one that lets you create online courses.

Do the platforms allow you to "Drip" Your Course Content?

Most course platforms will provide "drip" technology. However, some charge extra for this. When you "drip" course content, that content only becomes accessible to students after they've been registered for a set amount of duration. For instance, students might get your first lesson the moment they sign up, followed by you'll send them the second one after seven days.

The creator of your course should permit the creation of drip systems for your classes, and allow you to adjust to set the times you want.

Do Your Students Require Certificates of Achievement?

If you want your students to have an actual proof of completion for your online courses then you'll offer certificates of completions automatically to each student. This lets you provide your course to an unlimitable number of students without having to be hands-on in managing the distribution of your student's certificates of completion.

How much will the platform Price to be Used?

The course that you select on the online platform could be quite expensive. In the case of Teachable, Teachable has a "free" option, however it costs you one dollar plus 10% for every sale. This means that, in the case of an intro course, which costs $20, you'll be paying $3.50 to Teachable for every sale. You're just keeping just $17. If you want to lower the transaction fee to 5 percent, you'll need to make a payment of $348/year. When you're just starting out it could represent the majority of sales from our courses.

Selling Online Courses through your website's own The Step-by-Step Method

Making online courses available on your own website doesn't need to be complicated.

Simply follow our step-by step guide and you'll soon have everything ready for selling your online course.

Step 1. Create Your Website

You can also connect a custom domain to create a website that feels like your own. Here's a simple instruction on how to setup a custom domain for free.

SELL on-line courses

Join the more than 130,000 sellers that have created their online businesses with

Step 2. Design Your Online Course

The easiest way to create your online courses is by using  It's the best choice for creating and selling online.

You will have full access to all the course design tools. You can also create unlimited online courses and an unlimited number of students. It is possible to customize the branding as well as add different kinds of classes, and even drip your content so students only have access to their classes at the appropriate date and time.

Also, you'll have access to several great sales and marketing tools including the possibility to offer an additional or two free demo lessons, and the option to take preorders.

First, you'll need to sign up for your account free of charge. Log in to your account and select on the "+ Add New" option in your Your Products section.

Then, you'll be asked to choose the type of item you wish to make. Choose the Course option to make an online course. Then, enter a title for your course and hit "Add course".

Then, you'll be taken to the course creation builder, where you can organize your classes, set your pricing, create certificates for your students to receive after they have completed the course, and more.

To get help with putting your class , take a the time to read this helpful guide.

3. Set Your Online Course Pricing

When creating your online courses, you will need decide on a price to include it in . Click on the Pricing tab within the course builder, after which click on the "+ Add Pricing Plan" button.

Decide next how to create your pricing strategy. It is possible to have several pricing options for the same course, if you'd like to include an one-time purchase as well as an option to pay over time.

Tips:If this is the first time you've run the course, you might want to offer it at an affordable "beta-testing" cost. That way, you can gather feedback from paying customers and tweak the course to make even more money in the future.

Once you have created the course and set up a price plan, hit the"Publish" button. You may choose to either set the course up for pre-order or make it available to students so they are able to sign up and get access to the content straight away.

You'll also need to create an advertising page for your course, providing specific information on your course. If you're interested, you can use this as a quick and no-cost alternative for selling your online course through your personal web page. It is also possible to use it in addition to your landing page on your site. It is possible to edit your sales page, together with your checkout as well as your thank you page under the Pages tab of your program.

When your course is ready to preorder or it's published, you can start selling it through your site.

TIP: You can also easily make use of HTML0 without having a site that is your own. You can create custom sales pages for your courses that are available on the site without cost. You can add pictures, automatically lists your pricing plan and course curriculum, and more. Your course could be promoted via social media by linking directly to your selling page .

Step 4. Market Your Course Online

Here are some suggestions on how to drive traffic to your online course:

  • Social media- your marketing plan for your online course isn't complete without social media. Make sure you're actively producing content on social media in order to increase visitors to your course.
  • Early discounted prices for early birds - Use 's coupon code marketing feature to make a temporary discount voucher for your very first group of students. Coupon codes help encourage the students you'll be teaching to feel more urgency to take advantage of your online courses. In addition, it allows you to attract more students from the start to begin reviewing your online courses.
  • Bundle free items - You can bundle a free digital product alongside your online course to attract students. A good example is offering your online course in conjunction with a free printable worksheet.
  • Marketing program for Affiliates- Create the affiliate market program by using the free marketing tools. You can encourage your audience to market your online course on behalf of you, and share the revenue with your audience in the form of an Affiliate commissions.

It's also an excellent idea to keep an eye on the SEO (search engine optimization) to aid in bringing in organic traffic: this can be very effective in promoting your online courses with little ongoing effort.

Final Thoughts

Are you eager to start making money from your online course? The process of creating online courses, as well as selling them, is easy by using .

When you've created your online course, you can set up your payment plans and design the landing page. Profits are earned through your online course much faster than you think.