How to sell Lightroom Presets in 6 Steps -

 Last updated: February 9, 2022

The majority of filmmakers, photographers or video editors as well as content creators are familiar with settings in Adobe's Lightroom and how it makes an easy task of saving time and create a consistent look. Did you know there is a way to earn an additional revenue from the sale of Lightroom pre-sets?

In this piece will cover...

• The reason why multiple streams of revenue is an ideal idea
• It's not clear if it's feasible to make money from presets
• How to sell lightroom Presets fast and efficiently
• What next?

We also spoke with Bria Celest and Andy Gray to find out on the ground how to make it work -- and what doesn't in the sale of lightroom presets. Do you want to earn some money? Let's dive right into it.

What are the reasons you require multiple revenue Streams

The saying goes that you shouldn't put all your eggs in one basket. Diversifying revenue streams doesn't just boost your profits, but it'll also keep you stable in periods of uncertainty in the economy.

Another motive is that you're already working and why shouldn't you monetize the process? For a professional photographer or editor, you've probably made your own set of presets to help speed up the workflow.

The best feature? Automate the entire process , and then turn it into the passive source of income.

Can You Make Money From Making Presets Sellable?

Creators of content on platforms like YouTube and Instagram want to buy your pre-sets in order to create more content quicker.

However, they're not the sole potential audience. According to Google Trends, there is growing users searching for Lightroom presets online with some of the growth in traffic being due to buying intent.

Also the market is huge. market; you simply must stand out.

How to Sell Lightroom Presets in 6 Steps

This article has explained why it's always a good idea to diversify your earnings and how you've most likely done the hard work already. It's now time to consider how you can sell Lightroom presets quickly and easily.

1. How to Export Lightroom Presets for sale

Let's assume you're somewhat acquainted to Lightroom and that you've already included a couple of photos in your library.

Here's how you can create Lightroom Presets to sell:

1. Select a photo and click "Edit" to access the control.
2. You can adjust the control until you achieve the look you want.
3. Select 'Create Preset', give it a name, then save it.
4. Go to 'User Presets' to access the entire set of presets.
5. Select one by right-clicking and choose 'Export'.
6. Select a place, then name the preset and then select  Save'.

The problem is that Lightroom isn't able to export multiple presets at the same time. To do that, locate the folder for presets on your drive, choose them, and then transfer them to your new location.

Are you in need of visuals? Watch this tutorial video on creating Lightroom sets to market:

But what are the default names? There's no hard and fast rules about naming them, but you'll do yourself and your clients a disservice if you select random names.

These are the three essential rules of thumb to remember:

• Branded: If you have an overarching theme for your store or the style of editing then your preset names should be in line with your image as an artist as well as a seller.
• Memorable Potential customers will browse through many presets before deciding on a name that will blend together -- therefore, make sure that yours is distinctive and unforgettable.
• Descriptive Name of the preset will give users an idea of the things to expect when they apply it to their pictures, so make sure the preset does exactly what is written on the label.

2. How to Get Your Presets Ready for Sale

The process of buying a lot of presets can be tedious and takes a lot of time. To save your customers from that hassle, it's a good idea to organize your presets into themed preset bundles.

These bundles could, for example, have themes that are summer-themed. After you've put the presets in order, simply create a zip file to combine them.

Wondering how to sell the mobile pre-sets? That's no issue. Make sure to note that mobile presets need a specific format So, ensure that you select 'Export into DNG' when you export your preset.

The only thing left is the last touches...

Whether you package your presets to be used on desktop or mobile devices It's essential to include stunning examples. "People are very visual and will be drawn to beautiful images," Bria Celest says.

Finally, you should make sure each preset works perfectly. As Andy Gray says, it's important you "don't lose out on quality control. Be diligent as you check and re-check each set of presets."

3. How to Price Presets

We browsed the web for Lightroom pre-sets available to determine their cost, and found that they range from as little as a few dollars for one preset, to as much as several hundred dollars for a bundle.

Be aware that certain sellers are niche or more established in comparison to others, and this can influence the cost. Buyers who are brand new may want to think about offering an initial offer. The words of seller Bria Celest "People enjoy a great bargain."

That said, it's also essential that you "don't undervalue your presets," as per Andy Gray. Additionally, there's an additional factor that can affect the price -- and that's where you sell the pre-sets.

4. Selling Directly vs. using Marketplaces

You've made your presets, bundled them up, and settled on a fair price. So far so good. Now the next issue is how do you sell them?

There are two choices: a site or market place marketplace.

The primary benefit of selling presets from your own site is the ability to brand the product however you want and control the point of selling. However, the downside, is that you'll have purchase a domain as well as hosting, create the website, maintain it, promote it, and pay for all the overheads.

Marketplaces, such as Etsy as well as Adobe Addons, can take charge of the additional work with a fee on sales. They'll take care of branding, marketing, and maintenance so that you can focus on making profit. The downside here is that the terms they offer are subject to change with a the whim of a.

It's sensible to sign up to an online marketplace in order to benefit from the potential buyers when you're only starting out. However, running your own site isn't solely for the advanced seller.

We'll be showing how you can set up your own sales pages fast and without cost...

5. How do you set up a Sale Page or Store on

1. Select 'Add Your First Product by selecting 'Add Digital Product'
2. Select 'Upload Product File' and locate your preset bundle
3. Fill out the title, price, description as well as include an image of the cover
4. Finish by clicking on 'Add Product' at the end of the page.

This is how you accept payments for your purchases:

1. Choose which currency you'd like to be paid in
2. Enter a description for your customers' bank statements
3. Hit 'Save settings' and you're good to go.

That's it! You're now ready to sell your Lightroom Presets.

As promised, everything is fully automated. The customer will gets the pre-set package, and you will be automatically the money via the payment method you prefer.

6. How To Promote Your Presets

Are you still not making any sales? That's because we need to cover one last thing: marketing. It's difficult selling presets when nobody knows how to locate your presets and buy these presets.

Here are some suggestions to get people to your store's new location:

• Before and after images using your presets demonstrate what they can achieve
• Organise a contest for social media and offer the winner an unbeatable preset

Bria Celest advises you to "use before and after pictures and then have them test the presets on their own photos to use them to demonstrate your the versatility" as well. Andy Gray says you should "show your pre-sets live so customers know you use them yourself."

There are many more ways you can promote your presets , however these tips are a great way to get started.

The time is now to offer some presets for sale.

I hope you've got the basics of knowing selling Lightroom presets. As you can see, it's not difficult as the benefits can be more than offset by any extra work you'll put in.

This is a brief summary of the lessons we've learned...

• Multiple income streams keep you safe during economic uncertainty.
• You've done your groundwork in the course of your work.
• There's an enormous demand on the internet for Lightroom presets.
• Sort and export your presets as themed bundles.
• Sell them easily and quickly online .