How to Sell 100+ Places in Your Online Course to one corporate customer

Sep 26, 2024

This year, over $8 billion is already allocated for classes, coaching, and other services from small to large organizations, non-profits, as well as associations.

56% of that training is delivered by facilitators or instructors who are not from the outside (experts similar to the ones you).

Here's the thing that's interesting: more than 50% of the training that's being offered is being delivered online.

What I Learned Being the Decision Maker for 7-figure Training Budget

In the past, I served as the Chief Learning Officer for large-scale organization. My budget of annual expenditure was well over 7-figures.

I bought all kinds of courses from NLP for our sales team and alkaline diets for our executive retreat to drumming circles for our company gathering, and every other thing you'd expect to find like leadership, productivity, sales, and so on.

What I learned is this: If you can tie what you're doing to the result that a business wants, companies want to deal with them.

The Reasons to Sell Your Online Courses to Corporate Customers is a Great Idea

Since I launched my own firm instructing experts and business how to create courses, I've attracted millions in online coaching and consulting sales, from solopreneurs and bigger corporate clients. Below are some ways you can do exactly the same thing:

1. You can sell multiple "seats" within your class to one client. I've had corporate customers purchase 10, 20 50, 100 or even 250 seats in my courses at prices ranging between $179 and $1997.

2. You can blend your online course offer with up-sell offers like online group coaching, or an on-site online or virtual session for implementation.

3. You are able to easily modify the existing online course to suit a corporate customer. You can add more accessibility to your course by arranging an exclusive implementation call to all participants from the company hosting your course. Or, you can create an application project that is related to plans for the future based on what you are teaching in your course. There are endless possibilities.

4. Getting corporate clients can aid in gaining additional individual customers. Sharing that you work with corporate customers can give your business instant credibility when you are advertising your services to private clients.

Selling an Online Course to a Corporate Customer Prior to You Create The Course

What if you don't have a course online to sell? Selling a client a pre-sales online course prior to establishing it is a great way to get clear on the content you want to incorporate into the course and also to fund course's development.

This is more straightforward than it seems. Meetings with corporate customers, I will take them through a process, and then ask them to say the things they'd like to include on an online course.

You can then turn around and promote the material to your other corporate clients or launch it to individual customers.

What to Look For If Corporate Clients Purchase the products you offer

There are 2 questions you should ask to find out if corporate clients will buy the offers you make.

Question 1: Is your subject matter something that corporations might like to learn more about?

Here are a handful of the training categories that companies invest in year after year:

Accounting and Finance
Administration Formation
Customer Service
Health and Wellness
Human Resources
Specialized Training in the industry Specific training
Information Technology
Leadership and Management
Marketing
Personal development
Organization and Productivity
Sales Training
Software
Strategy, Creativity, and Innovation
Team Development
Facilitation and Training

Question 2: What does the topic I chose for my class connect to an outcome that an investment by a business?

One easy way to get corporate clients to see the worth of your course is to connect the benefits that your program generates to the profit you earn.

It's simple to recognize how profitable it is to take advantage of courses on topics such as selling skills and social media marketing, isn't it?

However, what happens if you're trying to teach a topic with a less obvious connection like sleep therapy?

It is possible to ask the following 2 questions:

What are the results my offer will deliver?

How does this result connect to profit?

As an example, below are a few topics that my clients have provided for the corporate market:

The Course Topic	What is the result you're providing?	What does this outcome connect to profitability?
Sleep Therapy	Getting infants to sleep	Employees with infants and young children are sleep deprived Sleep deprivation results in lower productivity Lack of sleep can result in a new parent rethinking their decision to return back to work
Boundaries	What can you do to avoid having conversations that hold your team back	Employees procrastinate on having tough conversations A lack of difficult conversations can hold the team in meeting deadlines or achieving goals
Writing	How do you write convincing copy?	Marketing copy that is more effective increases sales Written online content that is well-crafted through blogs, emails, or technical guides increase customer engagement
Storytelling	How do you share your "Hero's Journey" tale	Storytelling creates emotional connection Customers make their money from brands that they feel emotional connection to A strong emotional connection to the brand boosts the sales

If you are an expert advisor, coach as a freelancer, public speaker author, or small-business owner you can find a huge chance to serve smaller businesses, large companies nonprofits, associations and non-profits.

In the next free webinar for the community I'll go over how you can get corporate clients. This includes:

Who purchases the items they purchase? What are they buying, what they spend on, and the best way to determine whether they will purchase from what you provide
One thing that you must never say in a meeting with a prospective corporate customer (this will send you into the murky world of "We'll be back in touch with you" ..." and it is almost never the sales)
How to move from selling online courses programmes, courses and other services by enrolling one student at a time to offering packages of 50, 100, or even more to a single business
The critical thing you need to do before you pick your phone or write an email to make sure that clients appreciate the that there is value to what you provide and invest in your programs (most professionals do not realize this and never get to first base)
An extremely powerful four-part conversation Frame to facilitate a dialogue with a customer to bring them closer to closing the deal

Wondering if small, medium or even large companies will pay for your expertise? Click here to download the "How to Know whether Corporate Clients will Pay for Expertise 100 Training Topics that Corporate Clients Will Buy This Year" Guide.

Jeanine Blackwell is creator of Create 6 Figure Courses(r) and The Launch Lab. She has assisted thousands of experts develop and launch lucrative online courses, and has designed world-class model learning courses online for brands like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine speaks on online learning strategy and digital marketing. She has also performed on stages with numerous prominent influencers like Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.