How to reduce the amount of churn you experience in SaaS and Software (Interview with Growth Expert Frederic Lifjard) -"

Recently, I went to lunch with the growth specialist (and Director of Growth at Planday) Frederic Linfjard for two incredible conversations.

After that, we had a comprehensive review of the various steps during the process of turning. We specifically discussed how Fred decreased it to 50 percent during the past in an expansion of the software department of the company.

Let me, for instance, give you a plan Fred had discussed with me in conversation with Fred. discussion:

It is also known as"win-back period. "win-back period." It refers to the time beginning from the moment a subscriber cancels their subscription to the time that the subscription legally ended.

According to Fred the author: "If a customer chooses to cancel their subscription prior to the conclusion of the year, and there are less than six months to utilize the service this means that I have six months to begin changing their mind. "

This offers the most chance to be successful.

They have access to the program , and they can track their activities and also offer helpful suggestions as well as deals.

When their subscription expires, it becomes very difficult to have the subscription renewed.

Fred's strategy is to change his communication based on the duration of the time.

The earlier the date of expiration, and the later the date expiration is the more involved the client will be with emails and promotional offers.

     "If you have the left for more than six months I'll begin by providing them details. As the date is nearer, I could offer discounts or an additional period of their subscription when they reconsider their own opinion . "

The reasons for Fred's drop in the engine's churn during our conversation. This is the complete video:

Nathan Collier Nathan Collier is the Director of Content and Community of .

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