How to pre-launch your online course to ensure your best launch day ever

Build excitement -- and your list of email addresses by pre-launching your online course. Find out how you can pre-launch your courses by going above the sales targets during the launch date.

Imagine if you were able to make it the day of launch?

Your first course sales occur in just five minutes after launching. In a matter of days you'll see your sales go over the expectations of all your customers.

What about those customers who were first to sign up? They'd been looking forward to the launch of your course for a few weeks before you had even finished creating it -- since you had pre-launched your course through .

And on , it's easy to pre-launch your online course with just a few clicks. Here's how.

How to pre-launch your online course

allows you to easily launch your online course, and also collect email addresses from potential customers and then email your campaigns to the people who are interested prior to your course launch.

When the time comes to launch, you'll have an excited and engaged crowd ready to press "Buy" when the course is available.

Learn how to launch your course online with .

Step 1: Create the course of your choice.

Within the dashboard , navigate through the "Products" tab .

To start a brand new online course, simply click "Create product"" then select "Online course". Give your course a name and click "Create product".

One of the advantages of launching an online course prior to launch is the fact that you don't have to have completed course content to get started collecting emails.

If you already have material you would like to include in your course in the present moment, you can do so now by clicking on any options under the "Add your contents" options.

If there's nothing you'd like to add, no worries -- all you need for your course prior to pre-launch is the name.

Step 2: Pre-launch your product

To create your pre-launch landing pages and start collecting email addresses, click "Draft," then select "Pre-launch".

3. Edit your pre-launch landing page

When you've completed the online class, it's time to design a landing page and begin collecting email addresses.

Click on the name of your website on the upper-right edge of the dashboard, then click "Edit website". or Click here to open the Editor .

The arrow is next to "Homepage" on the upper left hand corner. you will then be able to find the new program beneath "Products".

Here, you are able to alter your landing page prior to launch in line with your brand's style and introduce the topic of your course to get the audience interested in your course.

The aim of your prelaunch landing page is to convince people to sign up for your mailing list. Therefore, make sure you include material that will build excitement and trust, by incorporating testimonials from clients to a video trailer of your contents.

Click "Add section" for adding content to your website's landing page.

Step 4: Start to record emails

Once you're happy with how your page looks, click "Publish the site" in the lower left corner of the menu.

The landing page you publish prior to launch should look like this:

The site will have an opt-in form to collect email addresses, plus a note letting subscribers be aware that they're signing up to receive email from your.

Anyone who signs up on this page is added to your mailing list. This means that it is easy to communicate with them via email about the course you are teaching.

Your homepage will show the course that is pre-launched will be displayed with the "Coming Soon" banner.

5. Stay on top of your launch list

Once your pre-launch site is live, it's time to start promoting your course.

On your dashboard, you'll see an announcement that your course is launched, and you can choose to send your users an email or advertise your course via sharing the link to your landing page.

While you continue to develop your product, it is possible to create campaign emails or send broadcasts to the customers you have pre-launched as a way to keep them on the same page. It is also possible to ask them for feedback on different parts of your upcoming course.

What are the reasons to launch your online course?

So, you know it's easy to launch a course prior to its start, but are still contemplating the reason you should devote yourself into the process. That's fair.

Ahead of the launch of your online course, you have two main advantages:

When you seek out your audience's feedback on your program, it can help you stay clear of one of the primary reason for why entrepreneurs fail : no market need.

You'd like to develop a course that helps your clients achieve their objectives and get over the obstacles they face -- but don't assume that you know exactly what that signifies.

Then, John pre-launches his course to verify his concept and gather feedback from his target audience. John's tweet thread explains:

John also provided a discount to those who invested the $7 -- they received 50-80% off the course on the day of the launch, after which John also charged them the remainder of the cost.

Plus, customers would liketo share their input with them -- 70% of them have said that an organization asking their feedback on future designs would make them more inclined to buy from that business.

Pre-launching your course can also help you get a head start on creating your list of email addresses.

Averaging $42 per $1 spend  the email marketing channel can make a significant element of your launch strategy. It also gives you people who will click the "Buy now" button at the time of launch.

It is also possible to reward pre-launch email signups with discounts, like entrepreneurs Ryan Kulp used to do in his "How to Buy to Grow, Sell, and Buy Small Companies Course.

First, Ryan used social media to validate his product idea, tweeting to his network :

Based on how people responded to this tweet- more than 30 replies, 185 shares along with retweets and retweets-- Ryan knew that the people he was targeting would sign to take his class. It was just a matter of creating it first.

After he had created and started his course at the time, Ryan announced the course's launch via Twitter and provided a special discount to the first 25 students.

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