How To Make Your Social Media Video Ads Compelling

Discover how to incorporate these elements in a striking video advertisement that encourages people to choose to click instead of scrolling.

Find out how to:

1.     Tailor your advertisements for social media to match the behavior of your target audience
2.     Utilize storytelling strategies to help guide your marketing video strategy
3.     Bring your story to life with stunning images
4.     Integrate user-generated content in your marketing videos
5.     Make your videos more effective by delivering entertaining music
6.     Make your marketing videos compatible with mobile devices.

Be sure to tailor your ads on social media according to the behavior of your audience.

When you are writing your film or script, review the habits of your audience on social media to find the types of content they're engaged with. It can affect the type of your content as well as the stories you tell and the social media platforms you utilize. Here's the best way to start:

1. Check out your best-performing posts through social media. Which of them had the highest participation or generated the most sales?
2. Which social media sites are your customers spending their time the most?
3. What trend in video on social media are your viewers interacting with most?

Utilize storytelling strategies to guide your video marketing plan

First step: get people hooked within the first three seconds

This is the most important part of your commercial video because it is the deciding factor in how many people are interested enough to view the entire video. When creating your catchy hook Be aware of what will pique viewers' interest.
 
  Use captivating images or even ask questions, or provide an overview of the topics you will be discussing in the video. Look at ways to get people's attention. the emotions of people, for example suspense, laughter or excitement to keep people engaged in how the narrative unfolds.

In the middle, call out the problem you're solving

Take a look back at your customers' studies to identify the most common challenges and how your service or product can help ease pain. Now is the perfect time to make sure your message is clearly communicated.
 
  For example, you can present a pre- or post-scenario, or use a testimonial to highlight a positive change. Let viewers experience an entire day of a perfect customer and demonstrate the way your service or product has helped them live their lives more comfortably. Consider making use of visual metaphors to represent the problem you're trying solve with a fresh method.
 
  Make sure you focus on benefits rather than attributes. The people want to see results as well as see how your product will benefit them.

The final word: A brief call to the action

If your viewers stay throughout of the video, it's your responsibility to direct their next action. If you'd like them buy something, sign up to attend an educational program, download an ebook or to learn more about your offerings. Be specific on what next steps you would like them to do.

See how these brands incorporated storytelling into their video content.

Tie your story together with stunning images

Engaging images can improve the story of your company, reinforce your brand message to ensure that your people are engaged until the last. They're an essential part of video advertising, which is why you must be careful. Here are some of the best practices to make a video advert that is stunning visually.

Set out your brand's guidelines in order for consistency within the brand's visuals

Your logo is supposed to be easily identifiable. A style guideline will make sure that every video follows the same color, font as well as logos, words on the screen, their motions, images and music. The consistency will increase the trust of viewers whenever they see new video content.

Select your subject and then make it the primary area of focus

Make use of animations, graphics, and even text to screen your video clips.

Utilize footage from stock along with AI-powered software

Examples of visual design that are good

Integrate user-generated content into the promotional videos you make

Users-generated Content (UGC) is defined as the content created by employees, customers or any other person who pays to make videos, from an initial point of view.
 
  Partnering working with UGC creators may bring advantages for companies. Marketing teams can save time and cash by outsourcing the production of videos while users find UGC more trustworthy since it offers social verification.
 
  Here are a few authentic UGC-inspired videos that are suitable to create excellent social media advertisements:

• Videos that show the personal experiences of customers who have used the product you offer or
• The creators of the videos are shown breaking open boxes
• Demonstrations of video in which creators film themselves as they incorporate your product or service in their everyday routine
• Videos that demonstrate the way in which a person's life was transformed after the purchase of your service or product

Take a look at these UGC videos to get some ideas.

Your video ads will be more effective by adding engaging audio

Make your marketing videos mobile-responsive

Nearly 70 percent of video content audiences throughout the US watch videos on smartphones. So, video ads must be made to look good on smartphones.
 
  Here are some suggestions for making your mobile more responsive

• Utilize aspect ratios suited for vertical or square formats for posting to Meta, Instagram, or TikTok as well as use horizontal format when you post on YouTube
• Be sure to select a resolution that's high quality however not so large that it slows the speed of loading.
• It is crucial to make sure that text dimensions and fonts are displayed on the display as well as on thumbnails

If you're contemplating timing your video advertisement, it does not have to be a motion picture. Actually, social media videos should run between 15 to 60 minutes to be repurposed on various distribution channels.

A captivating advertising campaign on social media is an effective way to increase brand recognition and drive sales. If you are aware of your audience's habits and issues and needs, you'll be able to develop video content that tells their story and resolves the issues they have.
 
  It's all about keeping your viewers engaged by providing engaging visuals such as stories from customers or their experiences with great sound that's specifically designed to be viewed on smartphones. In the end, your ads can help increase an image of your brand and motivate users to make a change.

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