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How to Make A Video Podcast | YouTube Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to see a firm that hasn't dabbled in the realm of podcasting. Podcasts are an excellent way to engage your audience and drive traffic to your site. However, they typically, they don't work because of a absence of resources or time.

Everything you'll need for a podcast's start is right in front of your eyes however, creating your own show becomes more manageable.

According to Edison Research, overall listeners to podcasts grew 37.5 percent between 2017 and 2020, and they are expected to continually increase during the next 10 years. Podcast audiences aren't the only thing growing. The sheer amount of episodes that are available on podcasts has increased dramatically over the last couple of years, and there will be up to 43 million episodes available across all platforms in the beginning of January in 2021. If you're thinking about starting their own podcast, the first step should be to figure out how they can distinguish yourself from the number of other podcasts.

One easy way to achieve this is to use a video podcast to accompany the audio you've recorded. In the event that less than 17percent of all podcasters preferring to make videos along with their audio content, making an interactive, visually appealing video podcast can be your quick way to connect with an listenership.

Let's dive in

What is a Video Podcast?

There are a variety of variants however video podcasts are an ordinary podcast, where the media format is video , not audio. Podcasts that are video can be broadcast live or recorded, and they can be as simple as an "fly on the wall" audio of the recording procedure or use greater visual elements, such as animated storyboards.

Podcasts with audio and video content The pros and cons

When comparing audio and video podcasts, be sure to weigh a variety of factors such as the purpose of your podcast and the platform you choose. Video podcasts and audio podcasts have their own unique advantages and drawbacks.

One of the biggest benefits of audio podcasts is the convenience it offers for users. Listeners can access audio podcasts at any time and even listen during other activities such as braving their commute or hitting the gym. Video podcasts demand that users completely engage with the contents, limiting their popularity in comparison to audio. But, sometimes the barrier to entry can work for you as viewers are higher-engaged than audio listeners, because of the attention required in order to enjoy the content. That's why an audio podcast ensures that everyone's eyes will be focused on your site!

It is true that the process of making a video is a bit daunting for novices However, once you've the proper video podcast equipment and software, the process is quite simple.

Video podcast software

Video podcast equipment

While it is possible to create an entire video podcast with just your laptop but there are other components of audio and video equipment that will take your podcast to an entirely new standard. Below we have compiled the video-related equipment checklist to help guide you through your preparation.

Video podcast equipment checklist:

  • High-definition camera or multiple camerasA lot of podcasts utilize a multi-cam approach to their video podcasts usually to take multiple shots of an interview taking place within an studio. Though it is by no means necessary to use multiple cameras, it can provide a fascinating visual experience to the viewers.
  • External microphoneat the end of the day, arguably the most important element of any podcast is the sound. In order to capture the clearest, crispest audio quality it is recommended to use an external microphone is highly recommended. External microphones are relatively simple to use and enhance the enjoyment of your listeners.

Different types of podcasts with video (and some great examples)

'In-Studio' interview

The 'in-studio' video podcast interview occurs inside one room with two or more participants. The studio for the interview could be a production studio that is professionally run or, more commonly an 'DIY' house studio.

Below, we'll look at the way in which they utilized the in-studio audio podcast to help engage their audience on 's own content production.

Talking heads

The most popular types of video podcast, particularly with today's reliance on digital communication, is the 'remote interview'. Remote interviewing involves a podcast host (or hosts) talking to guests through video conferencing software. The type of interview can be ideal when hosts and guests are in different locations, as it permits a conversation take place from the comfort of the home of each guest. Since the world is becoming increasingly far away, these kinds of podcasts are becoming more popular. Interview podcasts with remotes, usually permitting hosts to talk to those they would not otherwise converse with, have been a delight to witness grow over the past few years.

Static image

Podcasts with just a static image are the least involved of all possible alternatives. These are usually a straightforward recording of a podcast which plays over an image that is the only or a single animated image which often features an image of the organization or podcast that is being discussed. Although static video podcasts can help you connect with new audience (on Youtube, , and other video platforms) however, they don't promote engagement and attention like the alternatives listed here. Regardless, they can be an excellent entry point into the world of visual storytelling.

Footage + audio

This type of video podcast contains spoken dialogue that is overlayed on visual images, be it live or animated. The majority of these podcasts include an image of the discussion with the other participants, starting using stock footage or animations.

In the above video, we can see how the StoryCorps podcast makes use of animation to show how a podcast host's conversation with the father of her host.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts are similar to chat shows specifically designed for a large corporate audience. Consider sales teams, account management teams, customer support teams, etc. Like's Technical Proof, is a weekly podcast with the sales engineering team . It talks about product releases technological implementations, as well as tools to assist clients.

Internal video podcasts are an effective way of connecting with colleagues on a secure and safe channel. So if you're looking for innovative ways to communicate information, connect with remote team members, or to help create communities and strengthen your business image, then an internal video podcast is a good option for your team.

How do you create the perfect video podcast: a step by step guide

The steps needed to make a video podcast are fairly straightforward after you've got your video podcast equipment as well as software and tools in place. Here, we outline a five-step process to getting your new video podcast up and running.

1. Decide the type of podcast that you would like to create.

The format you choose for your podcast to use depends on the goals you hope to accomplish as well as the target audience you hope to appeal to. But it's a relief to know regardless of the format you select, it is fairly easy to switch to a different podcast format at any given date.

2. Film or create the video you want to include.

3. Edit the video, and then make a new thumbnail.

4. Upload your video.

Uploading your content onto a host platform is the last step in making your video broadcast up and running on the internet however it is just the tip of the iceberg for marketing and sharing your video material.

5. Make sure to share and promote your own video.

Video creators who are successful realize that the road to success in the digital world doesn't end with upload. In order to maximize the exposure of your podcast, the creators of your content should utilize social media for amplification across various platforms. allows for users to seamlessly upload their content to the social media networks and even include a free video creation template for announcing a brand new episode! Check it out below:

Ready to level up? Take your video podcast live

Lights, camera, podcast!

If you've ever thought of starting their own podcast What's stopping you? If you have the right tools, knowledge, and a topic you're interested in making a stunning video podcast is definitely at hand.