How to increase sales at Restaurants by utilizing WordPress
Contents
- What Tools You'll Need
- how to boost the sales of restaurants by using WordPress
- 1.: Choose the WordPress hosting as well as the theme.
- Step 2: Install the plugin
- 3. Add WPCafe and WooCommerce plug-ins
- step 4: Uploading the Menu
- 5. Build loyalty for the customer with a Membership Program
- Step 6: Create the Snowball Effect With Easy Affiliate
- Tips to reward Members and boost the sales of restaurants
- Incentivize Frequent Diners with Special Discounts
- Be Strategic in increasing the size of your order
- Create a unique Online Hub
- Five examples of membership Programs to Increase Restaurant Sales
- 1. Drink Clubs
- 2. Frequent Diner Membership
- 3. A VIP, Exclusive Experience
- 4. Community-Supported Restaurant Memberships (CSR)
- 5. Content Hub Membership
- Final
You're incredible. Your restaurant's business has remained solid following the outbreak. You've proved your worth in addition to demonstrating your shrewd business acumen. It's likely the reason you're in the position!
The rising costs and the economic slowdown could cause many entrepreneurs bury their heads into the sand, but yours is unique. It's your responsibility to stay on top of the game and continue to boost sales in your restaurant and ensure that your business is booming.
This guide will teach you how to setup your WordPress site so that it can directly accept orders, with no needing to use third-party platforms. After that, you will be able to return full control of your online orders.
In addition, we'll help you in unlocking the possibilities that your web presence and the social media communities hold for your company.
Learn to make the most of your WordPress website, and earn money through the increasing popularity of the subscription model that's taking the restaurant industry on the rise.
What Tools You'll Need
If your website is just the place where you can post your menu and provide contact information for bookings there's plenty of catching up to complete. However, that's fine.
It is a matter of a couple of plugins and connections for transforming your WordPress website into a highly effective marketing tool, which can compete with the giant chain stores.
This is also extremely simple using just a little insider info. This doesn't require any kind of knowledge in the field to achieve this.
WordPress and and have made it easy for non-techies to manage their online business. No programing required.
Here are the tools are required:
- WordPress WordPress is the most widely used CMS for managing content (CMS) running around 810 million sites.
- Easy Affiliate Easy Affiliate is the "all-in-one" Affiliate program plug-in that integrates with WordPress
How to Increase Sales at Restaurants With WordPress
Step 1: Select a WordPress host and theme.
If you're still not running an WordPress site (sorry, but the most famous websites like Wix and SquareSpace do not have all of the features you need) you first need select an hosting company.
After you've registered your domain it is now time to pick the WordPress theme that you want to use for your restaurant.
Step 2. Install the plugin
is the most popular WordPress Membership and monetization plugin for a good reason. Its growing library of integrations and add-ons makes it extremely flexible, which lets you create the perfect subscription program to your customers.
You can do:
- Profit out of the growing trend in the industry of restaurants of subscription-based services which charge monthly or yearly fees,
- increase restaurant sales through loyalty incentives or members-only discounts for regular diners.
- to create a network of valued and loyal to build a loyal and valued customer base.
There are many chains that take the advantage of subscription services. This article will explore the ways restaurants of all sizes are leveraging their websites in order to design unique membership plans.
3. Add WPCafe as well as WooCommerce plugins
It's taken a lot of time in order to design a menu that is top-quality offering top-quality customer service, and grow your customer base. What is the reason, then, that the third party platforms be charging outrageous fees and commissions?
DoorDash charges a whopping 30 percent for their complete marketing plan. However, even if you opt not to take part in their marketing and instead take the 15%delivery fee, your business is still marketed to the competition.
You could also connect your clients to applications from other companies. Who's to say that you won't lose out to rivals who are paying for prioritized marketing?
Furthermore, you're subject to their changing rules and policies.
With WPCafe it is easy to create your own menu, and then define the hours of operation, the reservation availability the cancellation policies and much more.
With WPCafe along with WooCommerce, you can retain full independence and controlover your business operations for half the price of hosting services.
Step 4. Upload Your Menu
It's now time to add choose the menu items that you'd like to include.
On WooCommerce under Products Upload descriptions to WooCommerce and tags to categories, like starter primary, main, cocktails and soft drinks, vegetarians who are gluten-free, etc.
You can also upload images of your dishes that people can see the food they're eating.
5. Build customer loyalty with an active membership program
You now have everything you require to run your restaurant on the internet without a third party system, now is the time for you to get inventive and discover ways to build customer loyalty.
It's a fantastic stat: a 5% growth in the number of customers who are loyal to you results in a more than 25% more profit.
It is important to keep your clients who have already visited your establishment coming back.
The customer's loyalty, however, is currently at an all-time low.
Rising costs are changing how consumers feel about brands that they love.
These are not so happy statistics. Three-quarters (30%) of consumers say the price hikes affect their trust in the brands they trust. In addition 22 percent say that their trust is falling.
Businesses need to find ways to provide worth (or as in the case of perceived value) to the people they provide. Membership programs are one option to achieve this.
Through a membership program you are able to keep repeat clients happy with special offers and online content. Additionally, you can utilize your new system to boost cross-selling as well as the upsell of drinks and food.
Stick around for ideas and suggestions for effective membership programs.
This kind of arrangement gives an income that is predictable and steady, which makes the process of budgeting and planning much simpler.
Additionally, if you provide different tiers of membership, members can upgrade their memberships as they become more engaged in your organization.
It is all possible and can be done with ease.
Step 6: Create the Snowball Effect with Easy Affiliate
In the restaurant industry the objective of improving the satisfaction of customers has an additional result that boosts sales overall: it attracts the attention of more customers!
Going out to eat is a social activity. This is what differentiates restaurants than, say, shopping outlets. People are searching for an excellent restaurant and share their experiences with their family and friends or their spouse.
This is why the importance of customer loyalty is crucialin the industry of restaurants. It is important to ensure that customers return to you, and they'll bring a lot of customers along. Be loyal to your guests and bring even many more guests along with them.
Look at the way you are experiencing an effect called the "snowball" effect!
The use of membership-based plans can increase the impact on snowballs. Offer rewards for bringing friends or family members to your restaurants and invite them to sign up for the same membership plan.
This way, you're not only making sure your customers are returning and bringing new clients to the doors.
Affili-what?
Affiliate programs let you are rewarded for sharing their brand with the world. Each "affiliate" gets an exclusive URL to your website. If a person purchases or joins a club through the link you provide, you are able to offer them incentives!
With Easy Affiliate you'll have the opportunity to give your members a reward by attracting their families and friends on board. How do you do that.
- Add the Easy Affiliate plug-in on your WordPress dashboard
- In your WordPress dashboard, go to Easy Affiliate Settings.
- Select the affiliates tab.
- In the area that is written "Registration Type"at the top, there is a line that reads"Registration Type",select Private.
- It's possible to enable Auto-Add Affiliates meaning that visitors who visit your site will automatically be provided with an affiliate link to your website.
- Click the Advanced tab.
- Modify the Welcome emailto explain how the entire process functions to your customers.
- You can also select and alter the email that you email to sales affiliatesto instantly email them including an example of how you can be entered to receive a gift card when the person registers entering the code.
Notice: Easy Affiliate is designed to allow affiliates to have the opportunity of earning a cash commission on every transaction made through their specific link. If you'd prefer to offer vouchers to customers that they can use in the restaurant, make certain to change the settings and the T&Cs to reflect that.
Tips to Reward Members as and increase sales at restaurants
Encourage frequent diners by providing discounts for frequent diners
Remember, by keeping your customers happy as well as loyal to you, it will save cash over the long run.
High-margin menu items with a discount price
If you're worried about cutting your margins, which are already extremely tight make sure you offer discounts on products from the menu which have higher markups such as food and beverages.
Set minimum orders
You can also establish a minimum order rule (e.g. free drinks after spending $X on your primary) to ensure that you're getting the most benefit of the deal.
Create a Happy Hour only available to those who are members.
For instance, you can offer exclusive only for members specials during happy hours for sales to increase during slow time. Whatever you choose is the most profitable for your business while still raising the value perception of your customers.
Make a Plan to Increase The Size of Orders
Participating in a restaurant's membership plan will provide you with plenty of opportunities to increase your revenue and cross-sell things.
HTML0The time has come to act more strategically.
Look at ways to make use of promotional offers from your membership programs to inspire your customers to buy more.
An effective way is to make use of combo or package offers. A customer that typically has primary meals and 20 dollars worth of soft drinks might be enticed by a combo deal with dessert and wine worth $28.
It's possible to utilize data from your existing clients purchase history to tailor deals according to items they've bought in the past.
In the event that, for example, the customer has a habit of eating the same food whenever you go to the restaurant, give the customer a discounted wine that is suitable for pairing with the meal. You can also offer an expensive dinner with a similar flavor of.
It's possible that you'll discover an alternative to your current favorite but more expensive product that people will continue to return to.
Create a unique online hub
Membership plans aren't all about deals or discounts. It could also provide a place where members can feel valued as a member of a privileged community.
The installation setup process is simple and quick and easy. bbPress provides access to administrator areas with unidirectional direction that allow you to easily manage as well as moderate forum discussions.
The more your customers get out of their membership greater the likelihood that they'll remain loyal to your establishment. This is a win-win situation for both parties.
5 Examples of Membership Programs which can increase sales at restaurants
1. Drink Clubs
They are also high-priced. moderately low price, and a high perception of value, beverages can be a great option to take advantage of offers and memberships.
Offer them discounted drinks, and guess which place they'll go to eat? at your establishment, of course.
Three examples of companies that focus their membership plans on alcohol.
Cooper's Hawk Wine Club
Cooper's Hawk restaurant offers monthly subscriptions to their wine club.
The members can take home 3 bottles of restaurant's "wine for the month" accompanied by notes on the tasting and a recipe for pairing.
The wine club can be chosen from wine clubs that are red, white, sweet, or several wine club options, depending on what type of wine they like. You can choose to enjoy the wine at home with their dinner or get them delivered.
Members also get access to numerous other benefits such as birthday gifts of 10 percent off take-out as well as catering, and special discounts on wine-tasting events.
Cooper's Hawk also offers gift membership! An excellent option for those who love wine in addition to corporate gifts. It's an excellent way for restaurants to raise sales and also introduce new patrons to the company.
Boris and Horton Coffee Club
East Village's sole dog-friendly café has a subscription to coffee for a month.
The members can enjoy 8 drinks per month (which typically costs as much as $40) for $25.
The program is particularly well when it comes to small businesses with a solid community. Like B&H's dog affectionate customers.
Panera Sip Club
Panera launched the $8.99/month unlimited coffee subscription in February 2020 to huge satisfaction. Following the same year the number of customers who opted to sign up had surpassed 40 million.
Three years later, Panera has extended its assortment to encompass a vast selection of hot and cold drinks.
Interviews in an interview with Fast Casual, Panera's chief brand and concept officer, Eduardo Luz, explains the advantages of their free drink model:
"Subscription services are table stakes in many other industries, and coffee was one of the products that we thought was a great choice to provide a efficient and affordable alternative [...] in addition to providing the opportunity to earn recurring income."
2. Frequent Diner Member
This is a membership-based model in which diners purchase carte blanche access to deals and promotions. If more people dine in your restaurant, the more you can get a better price as well as the more revenue they generate for you Everyone wins!
Blood & Sand
In St. Louis restaurant Blood & Sand The members pay $15 to gain access to a variety of discounts, which include
- Discount of 20% off their bills
- 30% of the wine you drink for take-away
- Champagne and an appetizer is included for free.
- A welcome bonus for members who join
- Table assignment with preference
- Midweek reservations are guaranteed.
- Complimentary cocktails at every visit for 10 visits.
3. A VIP, Exclusive Experience
With this kind of arrangement, it is possible for customers to pay more for a feeling of being unique. The goal isn't to create value for your members, but rather, providing them an extraordinary, lavish, luxury service.
M Den
The two restaurants in London, Gaucho steakhouse and M restaurants in London have joined forces develop M Den, a private members' club offering special deals and invites.
Membership for a year at any of the venues is priced at PS1000 (about about $1240) and offers advantages for VIP members like:
- A call to attend The "M is for Monaco" Formula 1 Grand Prix weekend race.
- The bottle can be personalized by the recipient with an exclusive spirit they select.
- Access to exclusive Members Lounge access to special events every year twice.
- Restaurant reservations that are guaranteed and VIP line.
- Access to the Members Lounge for unlimited members and up to five guests.
- Four tickets for sporting events, in VIP seating with famous people.
- Monthly gatherings for networking.
- Concierge service available to help with travel, accommodation as in the case of occasions.
Members are also able to access The Portal The Portal is the online portal that provides the latest information about upcoming events, as well as additional benefits.
4. Community-Supported Restaurant Memberships (CSR)
This is a fantastic alternative for restaurants that are in need of money initially. It works on the lines of Kickstarter or GoFundMe. But, it is aimed at restaurants.
The patrons pay upfront for the opportunity to utilize the sum (or even) for meals or even services in the future.
Get immediate access to capital, which can be used to fund things such as refurbishments or expansions, and your clients will benefit from better returns.
Lenoir
The Austin-based Lenoir restaurant offers patrons the chance to become part the ranks of their CSR.
They provide 3 different types of investment:
- A $1000 amount will give you $1200 to the account at their home.
- The amount of $2000 will give you $2500 on the account to pay for a house.
- The $5,000 amount gets you a home credit of $3,000, the private, all-inclusive dinner for 8 people in your home or the dining room ($3,000 worth) Two sharpenings for free of knives, first access to parties, and first reservation.
5. Content Hub Membership
If your establishment has an impressive brand image and authentic roots to its cuisine You have the ideal recipe to create an engaging website that provides members with contents.
Create behind-the scenes videos which show cooking techniques food, stories about recipes, pairing suggestions.
L'Oca d'Oro
It is located in Austin The eatery L'Oca d'Oro in Austin is an award-winning restaurant with significant branding as well as a close relationship on the Italian dishes.
The company offers two types of membership on their website. Foodies can choose Fiore's Regional Pasta Club, priced at $90 per month, for those looking to become Sommeliers could opt for the Wine Share Club at $65/month.
Each month, members of The Pasta Club not only get food items, but also pantry essentials but also the opportunity to immerse themselves in Italian traditions.
Participants take part in a cooking class with the chef Fiore Tedesco on a tour of the countries and cities which inspired his food, sharing stories and recipes as they go.
L'Oca d'Oro combines subscription deals together with content online to provide an exceptional and distinctive experience for its members.
These examples should help you create an incentive program for members that can reward loyalty, bring you an income stream that is recurring, and in the end boosts revenue.
Conclusion
We've demonstrated how it's done Now it's your turn!
Make sure you set up your website to take deliveries, which means your website is no longer dependent on the third party platforms that host your website. Reclaim control over your website using WPCafe.
You're in the right place to think outside of the box! Think strategically about which kind of membership plan is the most effective for your establishment and start getting that revenue pumping!
This is a list of things you should do to boost sales for your restaurant on your website:
- HTML0 Select a WordPress theme and host provider.
- Set up the add-on.
- Include WPCafe along with WooCommerce extensions.
- Add your own menu.
- Increase customer loyalty by creating a loyalty program.
- Drive the snowball effect by using Simple Affiliate.
Have you discovered any interesting restaurant membership programs? Do you have any suggestions for how to boost revenue at restaurants by using WordPress? Share your ideas with us by leaving a comment below.
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