How to Increase Member Website Engagement through Videos
Video is a great means of growing your membership campaign. If used correctly, it can increase the number of visitors on your website, aid you in connect better with those visitors and increase the percentage of those who sign up on to become members. Video content may also assist to increase the price of your membership product, keep the members you have signed up to for longer, and deliver even more benefits to your customers as never before.
You might be worried about the lack of expertise or resources to make videos to your membership website, however, that's probably not the situation. This article will show you how to boost engagement on your membership website with video, we'll explore the many ways to use videos to boost your business, as and some suggestions regarding the kind of content you can create. You might be surprised that it's easy to get started with video.
Publish Videos on Your public website
Video can be a great means to engage with your audience, demonstrate your authority, and help get your message across. Before you begin recording videos for your registered members, consider using this medium to grow your following first.
Utilize Video to Upgrade Your Membership Product
Provide multiple membership levels by displaying videos
Creating a higher tier offering your customers access to video content alongside your regular content could be something your viewers will be happy to shell out extra money for. If you're finding videos easier to create as opposed to other forms of content, then you can provide a tier that is solely video for a lesser cost.
Cater to various types of Members
Certain people like to read material by reading it. However, some prefer having access to videos. By catering to both types of members you can use video to make your membership product more appealing to a wider audience while also increasing engagement by offering your members the content they desire.
Create shareable video content
Making videos available on your website can also be a way to create material that can be shared via social networks. If you're the one or your users sharing the content you've created through social media sites this is another chance for you to interact with your intended audience and raise the awareness of your brand or membership product.
Make use of videos as a Lead-Meader or as an incentive
One popular way to encourage a visitor to become an email subscriber is to give incentives in exchange for their email address. If you're looking to create an incentive, video content could be a powerful lead-generating tool. It could be the shape of an instructional video, a video walkthrough, or even a video version of an article published on your site.
Add Videos to Your Promotional Content
When a user has landed to your landing page you should explain the benefits they can expect to receive from joining your membership website. Adding video to your landing pages makes them extra effective, giving the opportunity to boost membership site engagement with video.
If you're not ready to start creating landing pages, you can still use videos to promote your membership website. Record and upload the video onto your website's homepage, the registration page for your membership, or any other areas of your site. Be sure to add the appropriate calls-to-actions to the video to let your visitors are aware of what they can do following!
Accept Videos Uploads from Your Members
One way to increase participation on your membership website is to make your product more interactive. An option for achieving this is to encourage input from your members. The ability for them to upload their video content to your website can in this.
Now as well as receiving comments on your articles as well as starting discussion in your forum for members It is possible to let your members ask questions, express their opinions and keep track of the progress they've made by uploading videos that they've created. Responding to this user-generated content is sure to improve engagement on your membership site.
Create Webinars, Stream Events and Hold Webinars for your members
Webinars with video content can be an incredible value-add feature for your site's members that your audience will appreciate. Holding a live webinar can provide a great opportunity to interact with your members and provide training, respond to the members' questions and teach them new concepts.
The same applies to streaming events related to your membership product. It could be streaming the video recording of a mastermind meeting or a class for training, or even a sporting event. Whatever the focus on your site's membership is, you'll be able to find something that you could record and stream to your users in video format.
Upload videos to YouTube
In light of this, it's highly recommended that you think about making use of the potential of YouTube to enhance the quality of your membership site. If you've already created some video content for your site then think about how you can go to share it with YouTube. If you've not yet created some videos, making use of YouTube could be another reason to get started. record button.
Final Thoughts
Creating video needn't be the huge undertaking it might seem. Even by simply using your webcam on your laptop, the smartphone's front-facing camera or free basic screen capture software and you'll be able to start getting your message out there via video while also growing your company.
What are you planning to do with video to increase your membership site engagement? Tell us in the comment section below.
Joe Fylan Joe is a certified WordPress expert who is constantly creating WordPress websites, including websites, regularly. Joe enjoys sharing his knowledge with other users out there. Find all the latest WordPress updates and news on the Get Web Tips website.