How to Increase Customer Lifetime Value Using Jetpack CRM

As the adage goes, you make a sale to make a sale to a buyer, rather than winning a customer to make a sale. A single purchase doesn't mean any significance in the overall scheme of things. What matters is customer lifetime value (CLV). Using Jetpack CRM software, you can have various tools in your arsenal to boost the CLV of your customers.

Keep in mind that it's much easier to sell to existing customers rather than finding new customers. Customers you have already established already are familiar with you. If they're satisfied with your previous experience, they'll be more open to new offers and likely to buy again in the event that you're communication with them in a manner which is helpful and respects their needs.

A CRM that is reliable, and one that seamlessly integrates into your existing operations allows this to be done.

Learn: What is a CRM?

Jetpack CRM is an excellent choice since it was created specifically for WordPress and keeps stores in mind. Actually, it's operated by the same company which owns .

This article will help you develop a basic plan to increase your customer's lifetime benefit with Jetpack CRM.

What is customer lifetime value and what's the significance of it?

Which one would you like to achieve in your company:

One sale of $150, but you never hear from the customer again, or you can make a sale of $30 with ten additional transactions from the same client in the following two years that add all the way to $330?

There is no doubt: You take the $330.

Yet, a lot of companies in the eCommerce industry spend the bulk of their efforts to attract new customers while ignoring their existing customers. They also forget to collect and track the information of prospective customers, leaving open opportunities to generate repeat business from them.

Identifying and understanding your customer lifetime value provides an opportunity to boost stability and increase profits for your company. This also allows you to determine how much you should be spending on marketing.

In the example above, if your average lifetime value for your customers is $600, then you could justification spending $100 on marketing to acquire a new customer.

But if you don't know your CLV, you'll be unable to judge if you're using the budget for marketing wisely.

How can you determine the value of your customer's lifetime? Jetpack CRM can help you do that as it allows you to keep track of every client's expenditure over their life in your online store, and shows you all of your customers' information all in one location.

Respond to and understand customer behavior

By using Jetpack CRM, you'll be able to track all customer transactions.

The log of activity feature keeps records of the most important details about every customer, like quotes, invoices, changes to their status, and so on. Now, with its free integration with, you can keep tabs on the entire process via your dashboard.

If you are aware of what your customers ' habits are and what they are doing, you can design smarter targeted, more personal, and more efficient marketing strategies and also engage them to increase the level of engagement.

Maybe your customer service department might be able to find unique ways to reimburse a customer who is unhappy who has a experience with you. Even though it might require more effort and expense than regular, salvaging an existing relationship which has established to be successful could be worth it.

The possibilities are endless! The point is Jetpack CRM provides this kind of information accessible, and puts it accessible so that you can take better decisions in response to customer behaviors. The result will be more revenue as well as a higher the value of a customer's lifetime.

Make customer segments that you can use to target your marketing

There are many different customer segments you can create using Jetpack CRM. For example, you could segment customers that have at least one of these attributes:

• Purchased within the last three months
• Haven't made a purchase in the last six months
• Bought a particular item
• Converted to email
• lives within a zip code or the state
• Spent over $150 on at least one purchase
• Used a coupon code

There's absolutely no limit for this. What can you do to increase your the value of a customer's lifetime by using an individualized segmentation of clients who have used at least one coupon? It is possible to send customers a coupon-based discount in addition to sending a distinct marketing message to everyone else, who may not be more motivated by cost. This allows you to reach individuals in a manner that is motivating specifically to them, instead of offering discounts to everyone.

What do you think you can make of a group of customers who haven't purchased during the last one year? Create a reactivation campaign and give the customers additional incentive to make them return. Based on the success of your campaign, you'll have a better idea of what works to draw new customers back and boost the value of their life.

An organization that sells sporting goods could ensure that email engagement is high and unsubscribes low by sending relevant emails. In this case rather than announcing the purchase of new baseball equipment to everyone the world over, they can make the announcement available to customers who have purchased equipment for baseball previously. That doesn't mean that the other buyers are left out as you could design an individual email to reflect the purchase history of those who have purchased from them, too!

All of this and much more is possible using a powerful CRM such as Jetpack which is integrated with .

Increase revenue through the use of email marketing and automation

A different way to boost customer lifetime value is with the use of email. We've already touched on this a little, but consider some results from email and figures:

• Customers spend 138% more when emails marketing is integrated into the channels companies employ to connect with them.
• Email ROI was found to be 4 times greater than direct mail.
• The open rates for emails about cart abandonment are over 40%.
• Email personalization produces 6 times the amount of profits as emails that are generic.

There's more- but that provides a clear idea of just how efficient and effective emails for marketing and automated email can be.

Use these strategies alongside the customer data that you have gathered from Jetpack CRM to boost customer lifetime value. It is easier to engage with your existing and new customers with:

• Cart emails that have been abandoned
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email communications
• Post-purchase automated emails, such as review requests
• Automated nurture programs

As you can see, most email communications could be automatized. It's a win-win for you because you'll boost your customer's longevity without the need to keep working.

However, not everything needs to be automated. Your segmented campaigns, for example, will take into account your data about customers. It could also be based on what's happening in the worldat large, within the specific city, state, or country, a new product launch, holidays etc.

With Jetpack CRM you'll have the customer data you need for you to begin using email to the fullest extent. Additionally, your average life-time value will rise.

Increase collaboration and reduce friction between marketing and sales

If you missed it earlier It's here! Jetpack CRM has now integrated directly with your dashboard at no charge. It's completely cost-free!

That means the marketing and sales personnel can now have access to the same information. Therefore, whether you're creating marketing strategies or sales team is trying to reach out to customers all of them can view details about customer transactions, their details about contact numbers, communications prior to as well as other data.

You'll be able to issue invoices and quote, see each customer's accounts on social networks, label them in relation to sales calls, and so on. See more features of Jetpack CRM.

All of this helps your marketing and sales teams to coordinate their efforts better. If your sales team is responsible for reaching out to a particular market segment, as an example, the marketing team will have the proper data to develop effective messages and marketing materials for the sales team to utilize.

This integration puts everyone on the same page. Your internal systems will work better, while your customers will be provided with the most personalized, relevant, appropriate marketing and communications.

The result is happier clients who stick around longer and spend more.

Install and configure Jetpack CRM free of charge today Start collecting and using data to increase your lifetime customer worth.