How to design your Blog Page for Ultimate Conversions

Aug 8, 2023

Reader Disclosure

Adding a blog to your site for membership not only helps you attract many more members, but it could also increase new member signups.

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Every time you post a blog article on your website, it gives your target audience another way to find your site's membership page through Google.

However, if you haven't optimized your blog page for greater conversions, that extra traffic may go to waste.

In order to assist you in making the maximum use of visitors to your site We'll show you in this blog article how you can create your blog's page to ensure the highest conversion rates.

How do you create a High Converting Blog Page

Are you engaged in content marketing and writing informative articles on your website targeted at your target audience, but you're not seeing the increase in new member signups you were hoping for?

Your blog might benefit from a little improvement.

Below are a few suggestions to optimize your blog's page to increase conversion.

Check that your site has a reputable design

It's crucial to ensure that your blog and membership website overall -have a professional and trustworthy style.

It's good to know that this doesn't need to mean dull or boring. Based on the contents of your membership site, you can have some amusement with its layout.

If, for instance, your site is focused on training your customers to excel at their favorite extreme sport, a bold and stylized layout may be the right choice.

However, if your site gives career advice for aspiring lawyers, it might be necessary to tone it down little.

In any case the membership website as well as its blog must be designed with a professional style which gives them a professional design. Make sure the site appears as the safest place to hand the payment information in exchange of access to the blog content.

As your website starts appearing more professional and trustworthy, you will see the majority of visitors to your site are ready to sign up to become members.

Design a separate landing page

Create a Landing Page

A blog page is great to draw new users by increasing the visibility of your site on the search results, and giving your existing audience material to share via social media.

It may, however, not be the most effective way to convert your members business.

After all, the primary purpose of a blog page is to showcase your posts in a format that is easy to read, not selling memberships.

So with that mind you can create a web page landing page that you direct your readers of your blog could aid in achieving greater conversion rates.

They are usually pieces made to serve the intention of driving sales or leads. In this instance your landing page should focus on explaining the reasons the reasons why people should sign up to join your membership plan.

To boost conversion rates To increase conversions, pages should are free of distracting or unneeded features, such as hyperlinks to other pages on your site. And the only action you can take is to register or press the back button.

Some WordPress themes have landing page templates, so you may already have an easy way of adding an additional one to your website.

Top Tip: Make the Most of Page Builders

Beaver Builder  options

As an example, you can create a landing page that provides different information or promotions to visitors based on the level of membership.

If someone has a free membership, they might see an exclusive offer to upgrade to a premium membership.

If the person is not already a member of the site the visitor might see reviews, previews of exclusive content and other incentives to sign up.

Making use of Beaver Builder Beaver Builder add-on in this method does not result in an extremely specific landing page. It also ensures a cohesive and engaging user experience that can significantly boost your conversion rates.

By tailoring the contents and offerings to the individual users' interests and requirements by adjusting the content and offers to individual visitors' needs and interests, you're establishing convincing and efficient path to conversion, turning curious visitors into committed users.

If you'd prefer a simple landing page There are no-cost as well as premium tools out there to help you create professionally-designed pages in a matter of minutes.

Whatever approach you pick for adding a landing page to your blog and creating one that can funnel your visitors to through your blog will increase the conversion rate.

Don't be afraid to ask Or Tell

Some of the people who come to your blog's website may register and join without any prompting, most users will need some gentle nudging to the correct direction. A few may even require to be directed on what they should do next after arriving at your website and having read an article.

Therefore it is essential to include calls to action in your blog as well as on your website. Depending on your preferences, and the best way to engage the people you are targeting Calls to action can be in the form of small text links, or important banners and buttons.

Your chosen WordPress theme may come with the tools to insert buttons and other call-to-action elements into your content, but if it doesn't then a plugin such as Ultimate Blocks could be a great help.

Include eye-catching buttons on your blog articles in addition to after your articles that take readers to a landing page or an application form to join your website. It will make sure that your visitors have the ability to perform actions that are in accordance to your business goals.

Offer Your Visitors a Few Different Options

While the goal of your blog may be to increase registrations for your membership site However, not all your customers will join right away. There are some who suggests that the average customer will visit a site multiple times before making a purchase.

To avoid losing those prospects in the long run, it's worthwhile to have a plan that lets you stay in contact with prospects until they're ready to join.

A way to accomplish this is by offering your visitors the chance to subscribe to your newsletter, rather than registering as a subscriber and then there.

While it would be beneficial to turn all of your visitors to members, offering those visitors the possibility of another step allows you to be proactive and nurture your leads more effectively.

Final thoughts

I hope you've got some concepts to make a highly-converting blog to promote your membership website.

Ensuring your blog and membership website has professional designs is a key first step in growing your business.

You might also consider creating a conversion-focused landing page you can direct the readers of your blog to.

Being proactive and asking -- or even telling -readers what actions they should take in the next step can to increase conversions as well.

Be aware that some of your visitors, especially first-time visitors, might not have the time to sign up this moment. But they might become ready later on. The creation of an email list could be joined by potential members allows you to communicate with them until they're willing to sign up.

 What will you do to design your blog page for ultimate results? Let us know your thoughts in the comments below.