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How To Create A Promo Video For Your Online Course

Jun 13, 2024

A marketing strategy that is effective most effectively for your class is determined by your class's subject and the segment you're looking to reach, however no matter who you're seeking to get to your classroom, there's an essential marketing element that could boost the efficacy of your marketing campaign. It is the use of video marketing. It is among the best ways to interact with users on the internet.

If you're new to the world of video it might seem impossible, but do not fret! If you're armed with proper tools and even a bit of knowledge, you'll be able to create videos that reflect your plan and catch the attention of your prospective viewers. We'll look at details of the process and how it has developed into a highly effective tool for marketing.

     What's the goal of marketing via video?

Video marketing uses videos to help promote your business. That's it! It's incredibly easy and efficient. It's extremely simple and efficient. promo videos is a type of video developed to advertise a specific occasion, item, or offer or, in the case of your example, an online classroom. These videos are usually shorter (ours average about 15 seconds) and have just one goal to attract new students. As an example.

To be honest the concept of video marketing is not anything new. The use of video has been around by people for quite some time. The main difference between video and other media nowadays isn't always the most advanced video technology, but the social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are social media sites that offer an (relatively) sophisticated method users can share their thoughts and keep in touch. As all these sites can be used via apps for tablet and smartphones, users can access them from any device and from anywhere. So, your program might be able establish an ongoing connection with your intended audience.

     How has social media impacted the world of video marketing?

Along with altering the ways that people interact with each other, the rest of the world, and with each other, social media has transformed how you communicate with members of the target group. reach. In contrast to television and radio, social media is never totally off. Additionally, the number of people that video marketing with social media have the capacity to reach is astounding. Take this for instance:

     Do the advantages of using video marketing worth the time and effort that it requires to make it?

A short answer is resounding"yes. For a full solution, let's look at the ways your audience might be the ideal fit for your video marketing strategy you employ:

  • If your videos are well designed is possible to establish an emotional bond to your class's viewers. Video clips can highlight certain aspects of the brand which are relevant to your target audience. Viewers may think that they've more knowledge of your company better than when they are reading the identical information written. This is especially important when your program extends your business.
  • Video is more comprehensible than text. Through providing visuals to viewers to concentrate on the content, it's successful in communicating information in a simple comprehendible method that integrates audio with sight which makes it unforgettable.
  • Video marketing can increase the likelihood of obtaining viewers to purchase what you are promoting, which means that they're more likely to take part in online classes.

While engagement with target people is the ultimate objective of marketing via video, it is vital to study the details of the video marketing process in order to figure out most effective method of generating the most effective level of engagement. It's true that you won't establish a rapport with your audience when they don't see your efforts. There are a variety of ways that video marketing may add impact to your promotional efforts of your courses through the dissemination of your message to an increased number of people:

  • People love sharing things they like on social media. videos can be a convenient method to help spread your message. If you're able to create video content that's valuable to your target viewers, they'll find it easy to share the content with their families, friends and colleagues as well as professional networks. They are more likely to take part in the online program.
  • It doesn't require to purchase expensive equipment or an extensive editing or editing process can use as a real-time marketing device (it's much faster to make videos than blogs!). You might be amazed by the ability create a video to advertising and post the video online in a matter few minutes (not hours) It allows you to produce content for marketing which is engaging, pertinent and informative. This results in content users would love to publish and to share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

Alongside the benefits that video marketing has provided us, there's a further justification for why adding video to your school's marketing plan is an excellent concept: relevance.

Since technology has advanced in the past, businesses must stay up to date in the most current developments to stay in the forefront of their target audience members. Video marketing is just one of the most recent developments in the long line of technological advancements and methods for marketing. In fact, Cisco predicts that video traffic will make the majority of Internet consumer traffic in 2017. Nielsen forecasts that the figure is 64 percent. Marketers believe that video is the most important element of marketing plans.

Here are the steps I took to create a promotional video:

     Step 1: PLAN    

It's important to have an concept of what you'd like to accomplish prior to spending time of an hour or more in the production.

  • Select the goal your video can achieve. What are the steps you would like the viewers to perform following watching the video? Note this! Get clear before you go more
  • What's the information you're searching for in your video? Include specific photos or video videos you'd like to incorporate.
  • What do you intend to create? Include specific promotional offers events and details on the occasion coupons, details on the event or even a call-to-action.

     Step 2: PRODUCE    

A lot of people find themselves stuck because they lack the right technological abilities. But you don't really need to be a tech expert anymore! All of our promotional videos on our phones.

  • Decide where to make the video. Pick one of our favorite applications and you'll be able to be able to produce an stunning videos in only less than five minutes. The most popular iPhone video programs include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free but others are absolutely completely free. Some even provide templates meaning that you do not have to "design" everything. If you're not a technical expert, you might want to take a look at Flipagram initially, since it's an easy slideshow.
  • Upload your pictures and other text to the program you prefer. Be sure to only use your own images or pictures that you own permission to utilize. Make sure you don't copy images from Google!
  • Want music? Certain apps have built-in music beds that helps make your videos sound amazing. But, remember that the vast majority of songs in your iTunes library are protected by copyrights. That means you may get a fine if you choose to include the song in the video but do not possess an appropriate license to use the clip. (i.e. you could get threatened with being (i.e. you could be threatened with being sued (i.e. the music you purchase could be blocked, and your blog post could be blocked from social media sites - gaaaah!) My preferred place to buy music or audio to purchase music or sound is Audio Jungle. Audio Jungle.
  • When you're done, you'll be able to save the video in your camera roll or send it to yourself directly through the application.

Be aware that should you post your video to Instagram the video must be uploaded within 3-60 minutes. Be aware that attention is a limited resource... therefore make sure that the content uploaded isn't too long.

If you want your video to appear professional on all platforms, be sure to go with the square-cut crop. Also, there is no reason to feel required to turn their phone to view the video.

Here's an example of a promotion video I made for my course that I posted with my followers on Instagram (about 15 seconds long):

Course Promo Video Example

STEP 3 3. PROMOTE

  • Upload the video to your social media platforms using a simple text URL. Make sure your viewers are aware of what they should do. (i.e. increase the impact in your video's call to action)
  • Make sure to post the video on your YouTube channel and include it in blog articles or guest blog entries on other sites, or as guest blog posts.
  • Make use of the clip whenever you mail advertising.

Are you able of creating a video that can promote your online course?

Promo videos have been proven to be a successful method to increase the number of students who have enrolled in courses. By using the tools mentioned above, they could be made much more quickly than you can imagine. So give it a go and watch the engagement on social media explode!

If you have any concerns in creating a promo video to advertise your online courses or course, please leave your thoughts in the comments section below. You can also download my video planner worksheet which can help you organize and make your next video!

Julie Ball is the Founder of Grow Web Marketing, a company that helps women entrepreneurs build their businesses and improve their branding and image. For tips on how to make professional videos that promote your business without costing the most, take a look at her tutorial online, Easy Video Marketing for Small Businesses.

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